Director, DTC Growth – Web Experience

🕒 Julho 24

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $156.000 - $231.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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Life360

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2008

👥 B2C

📡 Telecomunicações

💰 Post-IPO Equity em 2022-11

B2C • Safety • Telecommunications

A Life360 é um aplicativo líder em segurança familiar que oferece um conjunto abrangente de serviços para segurança digital e de localização. Com a Life360, os usuários podem compartilhar sua localização facilmente, rastrear seus telefones e gerenciar medidas de segurança de direção, incluindo detecção de acidentes e assistência na estrada 24 horas por dia, 7 dias por semana. O aplicativo inclui recursos para segurança digital, como proteção contra roubo de identidade e alertas SOS, garantindo proteção e prevenção para cada membro da família. Os planos da Life360, que incluem opções gratuitas, Gold e Platinum, são projetados para atender diversas necessidades, oferecendo tranquilidade com ferramentas avançadas de segurança e coordenação. O aplicativo é confiado por milhões de usuários e altamente avaliado nas lojas de aplicativos por sua eficiência e confiabilidade na conexão entre membros da família e garantia de sua segurança.

Descrição

• Develop and implement Life360's global eCommerce strategy across eCommerce and digital channels, effectively balancing revenue, MAU, and LTV goals. • Build and champion the DTC experience roadmap end-to-end, grounding every prioritization decision in consumer insights, behavioral data, session research, usability findings, and clearly modeled business impact. • Lead the global experimentation program – defining A/B testing standards, traffic allocation, holdout governance, and win-rate reporting – and maintain a live test backlog across all web surfaces and conversion flows. • Build and execute the personalization strategy, defining audience use cases, segment-to-experience governance, and lift measurement frameworks that improve CVR and engagement across user segments. • Analyze website performance and digital sales metrics to identify conversion drop-off, friction, and abandonment across the customer journey, then drive solutions to close the gaps in partnership with Digital Product. • Partner with Demand Planning and Analytics to deliver rigorous business performance reporting, including revenue impact projections and actionable recommendations tied to closing performance gaps and future roadmap initiatives. • Define technology requirements for the web stack, champion platform investments and vendor relationships, and serve as the primary DTC voice in Engineering sprint planning. • Partner with Merchandising, SEO, Product, and Marketing to align the global site roadmap, including site merchandising, membership flows, and campaign landing experiences, with commercial priorities and GTM strategy. • Build out commercial plans with appropriate segmentation strategies across digital channels; proactively surface emerging opportunities, new ideas, and customer and product trend POVs to leadership and cross-functional partners. • Drive operational excellence with an omnichannel growth mindset, sharing best practices with Amazon and Retail.com partners to enable consistent performance across all key markets.

🎯 Requisitos

• 8+ years of experience in eCommerce at a fast-paced consumer brand, with at least 3 years in a senior leadership role owning revenue targets. Ideally within a hardware + subscription business. • Proven track record running a high-velocity experimentation program (A/B, multivariate) at scale, with direct ownership of CVR improvement and measurable revenue outcomes. • Strong analytical foundation – you're comfortable in data, can build a financial model, and translate performance metrics into clear strategic recommendations for executive audiences. • Deep experience owning the end-to-end customer journey on a DTC web property, including funnel optimization, personalization, post-click landing experience, and web subscription conversion. • Demonstrated ability to drive cross-functional alignment across Product, Engineering, UX/UI, Analytics, and Marketing without direct authority over those teams. • Experience with web experimentation platforms (Statsig, or equivalent), CMS systems (Contentful, or similar), and analytics tooling (GA4, Amplitude, or similar); ability to define key requirements and partner effectively with Product and Engineering. • A GTM orientation – you understand how brand, product, and marketing priorities connect to commercial outcomes and can bridge that gap in roadmap decisions. • Experience with global eCommerce, including regional localization considerations for markets across North America, EMEA, LATAM and APAC. • Hands-on operator: you lead by example, can move quickly from strategy to execution, and hold yourself and your team accountable to outcomes, not just outputs. • Strong communicator with the ability to synthesize complex data and consumer behavior into clear narratives for senior leadership. • Bachelor’s degree or equivalent.

🏖️ Benefícios

• Competitive pay and benefits. • Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees. • 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees. • Employee Assistance Program (EAP) for mental wellness. • Flexible PTO and 12 company wide days off throughout the year. • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs. • Equipment, tools, and reimbursement support for a productive remote environment. • Free Life360 Platinum Membership for your preferred circle. • Free Tile Products