VP – Growth Marketing

Vaga não está no LinkedIn

🕒 Julho 23

🗽 New York – Remoto

🗽 New York – Remote

💵 £145.000 - £165.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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Cision France

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1867

🤝 B2B

📱 Mídia

📣 Marketing

B2B • Media • Marketing

Cision France é uma empresa líder em comunicação, especializada em relações públicas, monitoramento de mídia e soluções de marketing digital. A companhia apoia mais de 50. 000 profissionais de comunicação a ampliar a visibilidade e a influência de suas marcas no ecossistema midiático, oferecendo insights acionáveis e informações confiáveis. Seu portfólio abrangente inclui gestão de bancos de dados de mídia, distribuição de releases, media intelligence e analytics para ajudar organizações a alcançar seus públicos com eficácia e mensurar o impacto de suas estratégias de comunicação.

Descrição

• Own Global Demand & Growth Outcomes • Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact. • Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps. • Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps. • Build & Scale a High‐Impact Demand Engine • Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing. • Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline. • Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization. • Partner Across the Go‐To‐Market Organization • Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration. • Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases. • Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events. • Operate with Rigor & Modernize How We Work • Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations. • Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership. • Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness. • Build & Lead a High‐Performing Team • Build, coach, and scale a global team across demand generation, growth marketing, and performance functions. • Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution. • Establish operating rhythms that create accountability, speed, and continuous improvement.

🎯 Requisitos

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions. • 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams. • Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments. • Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms). • Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships. • Excellent executive communication and storytelling skills. • Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments. • Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI. • Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives. • Experience operating in multinational organizations and supporting growth across mature and emerging markets. • Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts. • Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes. • Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in. • Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition.

🏖️ Benefícios

• Bonus Target Percentage • Commission Target Amount