Revenue Marketing Manager

🕒 Maio 19

🥔 Idaho – Remoto

🥔 Idaho – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Lightcast

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🏢 Corporativo

📚 Educação

🏛️ Governo

Enterprise • Education • Government

A Lightcast é uma autoridade líder em dados do mercado de trabalho, fornecendo análises confiáveis e abrangentes para orientar decisões nos setores de educação, empresas e governo. Com mais de 23 anos de experiência, a Lightcast entrega insights detalhados sobre habilidades, empregos, oferta e demanda através de um extenso conjunto de dados gerados a partir de milhões de anúncios de emprego, perfis de carreira e outras fontes ao redor do mundo. Seus serviços são projetados para ajudar instituições educacionais, empresas e organizações governamentais a construírem forças de trabalho preparadas para o futuro, usando dados habilitados por IA e continuamente atualizados. A Lightcast é reconhecida globalmente e confiada por inovadores da indústria, sendo um recurso vital para organizações que navegam em desafios da força de trabalho e mudanças demográficas no mercado de trabalho.

Descrição

• Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments • Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments • Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media) • Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization • Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity • Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies • Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs • Execute multi-channel campaigns across email, paid media, web, and outbound channels • Leverage AI and automation tools to scale campaign development, testing, and execution • Own campaign messaging, targeting strategy, and performance outcomes • Measure pipeline contribution, campaign performance, and revenue impact using attribution tools • Analyze channel effectiveness and optimize marketing investments based on ROI insights • Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals

🎯 Requisitos

• 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles • Proven experience contributing to pipeline generation and measurable revenue outcomes • Strong understanding of B2B sales cycles, buying groups, and funnel dynamics • Experience partnering with Sales teams (AEs/BDRs) • Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs • Exposure to expansion, cross-sell, or customer marketing initiatives • Familiarity with intent or signal-based marketing approaches • Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence) • Proficiency with Google Workspace and Slack

🏖️ Benefícios

• Equal opportunity workplace • Commitment to diversity of thought and unique perspectives • Dynamic professional environment