Senior Director, Marketing Analytics – Media Analytics Focus

🕒 Maio 19

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Nutrafol

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🧘 Bem-estar

💄 Beleza

🛍️ Comércio Eletrônico

💰 $35.000.000 Series B em 2019-04

Wellness • Beauty • eCommerce

A Nutrafol é uma fornecedora líder de suplementos para crescimento capilar, conhecida por sua abordagem recomendada por dermatologistas e baseada em ciência para o bem-estar do corpo inteiro e saúde capilar. Sua gama diversa de produtos é clinicamente testada e formulada para atender às necessidades tanto de homens quanto de mulheres, de diferentes faixas etárias e estilos de vida, incluindo opções para aqueles que estão passando por mudanças pós-parto e menopausais. As ofertas da Nutrafol visam as principais causas da queda de cabelo, como estresse, hormônios e nutrição, com fórmulas que focam no bem-estar capilar abrangente. Eles enfatizam a importância de compreender as necessidades bioespecíficas individuais e oferecem um consultor de plano de crescimento personalizado através de médicos naturopatas, garantindo resultados visíveis e benefícios gerais de bem-estar.

Descrição

• Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap. • Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement. • AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability. • Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time. • Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.

🎯 Requisitos

• 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions • Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics • Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee • Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement • Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation • Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools • Experience mentoring analytics talent across measurement and data science • eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred • Strong communicator; ability to influence cross-functional teams and Leaders across the organization • Comfortable as a senior partner supporting a team that owns strategic direction

🏖️ Benefícios

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits