Marketing Officer

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🕒 Abril 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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LINC

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 Sem Fins Lucrativos

📚 Educação

Non-profit • Education • Consulting

A LINC é uma empresa que colabora com atores locais para criar mudanças duradouras, focando em áreas como fortalecimento de capacidades, ação coletiva e pensamento sistêmico. Com serviços em consultoria, treinamento e pesquisa, a LINC emprega diversas ferramentas, incluindo análise de rede e mapeamento de sistemas participativos, para aprimorar sistemas locais e compartilhamento de conhecimento. A empresa está ativamente envolvida em projetos financiados pela USAID, como o Programa Global do Trabalho – Futuros Inclusivos, contribuindo particularmente para o pensamento sistêmico e Colaboração, Aprendizagem e Adaptação (CLA). A LINC também se concentra em atividades de monitoramento, avaliação e aprendizagem (MEL), apoiando iniciativas que promovem resiliência, sustentabilidade financeira e desenvolvimento de capacidades locais em várias regiões, incluindo Gana, Etiópia e Nicarágua.

Descrição

• Responsible for implementing and maintaining the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission • Build and grow LINC’s brand through digital design to be used in emails, social media posts, printed material and website design • Assist in managing LINC’s presence and voice on Instagram, Facebook, and LinkedIn through original content and engagement • Work closely with LINC team to manage and build a marketing strategy for emails and printed mail • Communicate with all volunteers to build relevant and engaging email content, create artwork and designs for printed material • Design, create and schedule content for newsletters, campaigns and events, End of Year Giving, Impact Reports, Donor Stewardship Plan, LINC letterheads, brochures, and promotional materials • Collaborate with CEO to ensure designs align with the brand image and maintain consistency in designs and content across all company platforms • Work with Web Developer to oversee the implementation of new content and design on our website • Learn and utilize email features in our CRM • Work closely with Account Manager to ensure donors’ contact information and audience labels are current prior to sending emails or mailed items • Maintain Printed Mail Only list and communicate directly with third party printer • Develop and present email marketing reports to Board of Directors quarterly and review engagements, clicks, donations, unsubscribed, etc. • Utilize Google Calendar and CRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts • Collaborate with marketing contractor to design, implement, and approve social media strategy to align with business goals and ensure brand consistency • Research audience preferences and discover current trends • Review platform analytics and use results to improve marketing strategy • Develop optimal posting schedule considering web traffic and customer engagement metrics • Optimize hashtags and provide monthly analytic review on post engagements, shares, followers, etc. • Generate creative, engaging content (text, image, and video) a minimum of once a week on all three platforms (when we do not have a social media contractor in place) • Communicate with followers, respond to queries in a timely manner and monitor reviews • Engage in followers’ posts - comment/re-share posts while maintaining our brand and LINC’s voice • Manage and keep each platform profile’s design and content up-to-date (i.e. timeline cover, profile pictures and information) • Work with Account Manager to connect with past and current donors and volunteers on social media platforms • Collaborate with Corporate Partnership Officer to connect with organizations and companies who have similar mission, values, goals as LINC

🎯 Requisitos

• Bachelor’s in Marketing, Communications, Graphic Design or similar field • Proven work experience with social media platforms, similar marketing platforms, and/or digital design role • Solid experience coordinating successful marketing campaigns • Excellent communication, multitasking, creative and analytical skills • Critical thinker and problem-solving skills • Excellent time-management skills, exceptional organizational and technical skills • A portfolio of previous digital design work to showcase experience and creativity • Basic knowledge of SEO and keyword research and latest digital marketing trends • Sense of ownership and pride in your performance and its impact on LINC’s success • Ability to learn new marketing platforms (CRM) • Solid knowledge of design software programs, such as Adobe Creative Suite or Canva • Subject to background check.

🏖️ Benefícios

• Willingness to put in more working hours, even at odd times • Minimal travel required • Virtual