Digital Advertising Campaign Manager – Automotive

Vaga não está no LinkedIn

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $55.000 - $60.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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LocaliQ

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

A LocaliQ é uma plataforma de marketing digital e prestadora de serviços que ajuda empresas a aumentarem leads, receita e visibilidade online por meio de soluções de marketing multicanal baseadas em dados. A LocaliQ oferece publicidade paga (pesquisa, display, vídeo, social), SEO, gerenciamento de sites e listagens, marketing por e-mail segmentado, páginas de destino, gerenciamento de leads com inteligência artificial (Dash), relatórios e análises, além de expertise em marketing local gerenciado em diversos setores e empresas de múltiplas localizações. A empresa tem como público-alvo pequenas e médias empresas e agências com uma plataforma completa e serviços profissionais; métricas do site indicam grande escala: 283 milhões de leads gerados, $15,9 bilhões de receita total atribuída, 142 milhões de horas economizadas e mais de 512 mil empresas atendidas.

Descrição

• Manage day-to-day relationships across a portfolio of automotive dealership accounts • Monitor digital advertising campaigns, including performance, budget pacing, traffic, conversions, leads, and KPIs • Identify trends, investigate performance changes, and uncover the reasons behind campaign results • Make campaign optimizations and recommend strategies aligned with dealer objectives • Translate campaign data into clear, actionable customer insights • Proactively communicate with customers and manage requests through resolution • Identify campaign, tracking, website, creative, targeting, and operations issues and coordinate resolutions • Partner with Sales to support customer satisfaction, account health, retention, and growth • Collaborate with campaign operations, creative, analytics, product, support, and other internal teams • Manage competing priorities, deadlines, and campaign responsibilities while maintaining accurate documentation • Build expertise across Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools • Stay current on advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace • Identify recurring challenges and suggest process and customer-experience improvements

🎯 Requisitos

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management • Experience supporting automotive dealerships or working in automotive advertising is strongly preferred • Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment • Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred • Strong analytical and problem-solving skills • Excellent written and verbal communication skills • Strong relationship-building skills and ability to work effectively with customers, Sales, and cross-functional partners • Proactive, solution-oriented approach to challenges • Strong organizational and time-management skills • Comfort working in an evolving environment • Strong working knowledge of Excel and ability to learn new advertising, analytics, CRM, and reporting systems • Bachelor's degree or an equivalent combination of education and relevant professional experience

🏖️ Benefícios

• 100% remote work with the flexibility to work from home • Comprehensive medical, dental, and vision coverage • 401(k) • Paid time off and floating holidays • 8 paid holidays • Professional development and ongoing learning opportunities • Opportunities to expand digital marketing, analytics, and automotive industry expertise • Career development opportunities within LocaliQ and the USA TODAY Network • Collaboration with experienced Sales, marketing, and campaign-management professionals

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