Vice President, Marketing

Vaga não está no LinkedIn

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $275.000 - $335.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Loyal

51 - 200 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Loyal é uma plataforma digital de saúde líder de ponta a ponta, projetada para unificar os pontos de contato de atendimento para pacientes e provedores. Com foco em melhorar a experiência de saúde por meio da tecnologia, a plataforma integra aprendizado de máquina, processamento de linguagem natural e soluções de gestão de dados líderes do setor. A Loyal oferece ferramentas para gerenciamento de dados de provedores e localizações, engajamento digital, otimização de busca de atendimento, autoagendamento de pacientes, IA conversacional, campanhas de CRM, lembretes de consultas e gestão de reputação. Ela ajuda sistemas de saúde a transformarem suas operações, aumentarem o engajamento dos pacientes e melhorarem os resultados de saúde, garantindo acesso contínuo a informações e processos de atendimento.

Descrição

• Build out Loyal's consumer and veterinary marketing capabilities for the anticipated launch of LOY-002. • Own the marketing and communications plan end to end, including category strategy, audiences, channels, messaging, and brand presence. • Build a new medicine category for veterinary professionals and consumers. • Develop early messaging and positioning for aging care. • Define target audiences and the best ways to reach them. • Build concrete launch plans and define pre-approval success metrics. • Build and prepare the marketing team as launch approaches. • Establish capabilities to educate veterinary professionals, drive consumer demand, and grow awareness of Loyal. • Own company communications and set strategy for communicating the R&D pipeline, publications, partnerships, and Loyal's role in longevity and senior dog care. • Report to the VP of Commercial and lead the existing marketing team of two.

🎯 Requisitos

• You've built a marketing function from the ground up. • You've marketed to both consumers and professionals; healthcare or animal health experience is a plus. • You've taken a product to market and can talk specifically about what you'd do differently next time. • Strong taste and opinions about brand, balancing credibility and rigor with veterinary professionals and warmth and accessibility with consumers. • Comfortable setting strategy with an executive team and working the tactics. • You've hired and developed marketers. • Able to operate without a scoreboard while defining key metrics. • Diverse marketing background across both consumers and professionals. • Demonstrated track record of successful launches. • Strong team leadership and team-building ability. • Experience in a regulated category is a bonus, not required. • Experience building something people talked about without a large paid budget is a bonus, not required.

🏖️ Benefícios

• Full-coverage health insurance — medical, dental and vision — for you and your dependents • $1,000 home office equipment stipend • $1,200/year learning budget for books, courses, etc. • $250/month wellness budget for gym, cleaners, spa, food, etc. • All 3-day weekends are turned into 4-day weekends • Unlimited vacation and paid holidays • Paw-ternity leave — adopt a dog and get a day off with your new family member • Competitive salary • Company equity options grant for new hires

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