Email & SMS Marketing Manager

🕒 Agosto 5

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LumiMeds

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

🏥 Saúde

💊 Farmacêutico

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

A LumiMeds é uma plataforma de telemedicina para gerenciamento de pacientes que conecta pacientes a profissionais médicos licenciados, oferecendo tratamentos injetáveis personalizados para perda de peso e longevidade. A empresa disponibiliza consultas por telemedicina, avaliação de prescrições e entrega nacional de medicamentos prescritos e manipulados (GLP-1s como semaglutida, tirzepatida e NAD+), com planos de assinatura, acompanhamentos mensais e preços diretos ao consumidor que não exigem seguro.

Descrição

• Own the end-to-end strategy, execution, and performance of email and SMS marketing programs • Build and optimize automated flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and VIP/loyalty flows • Plan and execute the promotional calendar across email and SMS with merchandising, creative, and paid media teams • Segment and target audiences using behavioral, transactional, and lifecycle data • Run A/B tests on subject lines, send times, creative, offers, and SMS copy • Monitor deliverability health and proactively troubleshoot issues • Ensure compliance with CAN-SPAM, GDPR, and TCPA • Report on revenue per recipient, click-through rate, conversion rate, list growth/churn, and flow-level ROI • Manage and improve the Customer.io instance, including workflows, triggers, liquid templating, data pipelines/API integrations, and segmentation logic • Collaborate with data and engineering teams on reliable event tracking • Stay current on platform updates, benchmarks, and retention-marketing best practices

🎯 Requisitos

• 2–5+ years of hands-on experience in email and SMS marketing, ideally in a DTC/e-commerce environment • Proven expertise with Customer.io, required • Comfort with event-based triggers, Liquid/templating logic, and campaign-builder workflows • Experience with data pipelines or APIs feeding a messaging platform is a strong plus • Strong understanding of segmentation, personalization, and lifecycle marketing • Working knowledge of email deliverability fundamentals, including authentication, warm-up, and list hygiene • Familiarity with SMS compliance requirements, including TCPA and opt-in/opt-out flows • Ability to pull and interpret performance data • Excellent copywriting instincts or strong collaboration with copywriters/designers • Experience with A/B testing methodology and statistical-significance basics • Experience with Shopify, Klaviyo, or other ESPs/CRMs is a bonus • Professional-level English communication • Availability to work U.S. business hours

🏖️ Benefícios

• Remote-first work arrangement • Equal opportunity employer • Professional-level English communication and availability to work U.S. business hours