Growth – Performance Marketer

Vaga não está no LinkedIn

🕒 Maio 13

🏄 California – Remoto

🏄 California – Remote

💵 $90.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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LumiMeds

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

🏥 Saúde

💊 Farmacêutico

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

A LumiMeds é uma plataforma de telemedicina para gerenciamento de pacientes que conecta pacientes a profissionais médicos licenciados, oferecendo tratamentos injetáveis personalizados para perda de peso e longevidade. A empresa disponibiliza consultas por telemedicina, avaliação de prescrições e entrega nacional de medicamentos prescritos e manipulados (GLP-1s como semaglutida, tirzepatida e NAD+), com planos de assinatura, acompanhamentos mensais e preços diretos ao consumidor que não exigem seguro.

Descrição

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings • Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate • Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results • Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result • Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR • Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking • Maintain a living testing log: every test, its hypothesis, result, and what we do next • Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

🎯 Requisitos

• 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand • Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants • Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives • Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube) • Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category • Direct response mindset — you think in CAC and payback period, not reach or impressions • Comfort owning a budget and a number independently without a team underneath you • Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred]

🏖️ Benefícios

• Performance bonus tied to CAC and patient volume targets