Performance Marketing Manager – Growth & Lifecycle

🕒 Março 6

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LumiMeds

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

💊 Farmacêutico

👥 B2C

☁️ SaaS

Pharmaceuticals • B2C • SaaS

A LumiMeds é uma plataforma de telemedicina para gerenciamento de pacientes que conecta pacientes a profissionais médicos licenciados, oferecendo tratamentos injetáveis personalizados para perda de peso e longevidade. A empresa disponibiliza consultas por telemedicina, avaliação de prescrições e entrega nacional de medicamentos prescritos e manipulados (GLP-1s como semaglutida, tirzepatida e NAD+), com planos de assinatura, acompanhamentos mensais e preços diretos ao consumidor que não exigem seguro.

Descrição

• Own strategy, execution, and optimization across paid acquisition platforms • Manage and scale paid budgets efficiently • Optimize CAC, ROAS, CVR, AOV, and LTV • Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels • Adjust bidding strategies and campaign structure based on data • Identify scaling opportunities without increasing risk exposure • Improve and test multiple funnels • Recommend landing page structure improvements • Suggest pricing tests, bundling experiments, and offer adjustments • Ensure campaigns comply with platform ad policies • Partner with internal stakeholders to prevent account flags or shutdown risk • Own and build lifecycle marketing engine: SMS automation, Email automation, and more • Build reporting dashboards and monitor key metrics.

🎯 Requisitos

• 5+ years in performance or growth marketing • Strong hands-on experience with: • Google Ads (Search, Performance Max, YouTube) • Meta Ads (Facebook / Instagram) • Reddit Ads • Tiktok Ads • Microsoft Ads (Bing) • App Lovin • Ad Roll • Experience in telehealth, healthcare, or regulated products preferred • Experience with subscription-based businesses strongly preferred • Strong CRO mindset • Experience building SMS + email lifecycle automations • Comfortable operating in a startup environment with ownership.

🏖️ Benefícios

• Early-stage growth opportunity. • Direct impact on company revenue. • Real ownership of strategy and execution. • High visibility with leadership. • Opportunity to shape the marketing foundation of a Telehealth brand.