Senior Manager, Consumer Marketing

🕒 Março 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $134.000 - $184.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Lyra Health

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2015

⚕️ Seguro de Saúde

☁️ SaaS

👥 RH Tech

💰 $235.000.000 Series F em 2022-01

Healthcare Insurance • SaaS • HR Tech

A Lyra Health é uma empresa de saúde mental que faz parceria com organizações para oferecer benefícios de saúde mental abrangentes e eficazes para a força de trabalho global. Ao fornecer cuidados de saúde mental baseados em evidências, a Lyra Health melhora o bem-estar dos funcionários e gera impacto nos negócios. Sua plataforma oferece suporte de saúde mental de alta qualidade por meio de uma rede global de profissionais, utilizando tecnologia de correspondência por IA para conectar rapidamente os membros a provedores adequados. A Lyra Health atende famílias, casais, adultos e crianças, oferecendo suporte para diversas necessidades de saúde mental. Seus programas visam melhorar a saúde dos funcionários, a produtividade e reduzir custos com saúde, oferecendo uma experiência perfeita aos membros.

Descrição

• Lead and mentor the member marketing team, fostering a culture of high performance, experimentation, and empathy. • Develop and execute comprehensive paid and organic acquisition strategies to meet aggressive growth goals within the business line. • Direct the member lifecycle team to optimize onboarding, retention, and re-engagement campaigns, ensuring members find the right care at the right time. • Build and manage strategic relationships with external digital partners and platforms to expand Lyra’s reach and presence. • Partner closely with Product, Operations, Content, and Digital teams to ensure marketing efforts align with business objectives and the member experience. • Monitor and report on key performance indicators (KPIs), utilizing insights to refine channel mix, messaging, and budget allocation.

🎯 Requisitos

• 8+ years of experience in consumer marketing, growth marketing, or demand generation, ideally within the healthcare, health-tech, or B2B2C space. • Proven Leadership: Minimum of 3 years of experience managing and developing marketing teams. • Acquisition Expert: Deep expertise in managing multi-channel campaigns across paid social, search, content marketing, and organic growth levers. • Strategic Thinker: Ability to translate complex business goals into actionable marketing roadmaps. • Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets. • Communication Skills: Exceptional writing and presentation skills, with the ability to influence stakeholders at all levels.

🏖️ Benefícios

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K retirement benefits • Monthly tech allowance • Well-being perks and activities, surprise swag, free food, regular community celebrations… and more!