Director, Business Analytics

🕒 2 dias atrás

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $100.000 - $130.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Marketbridge

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

📣 Marketing

🏥 Saúde

💼 Consultoria

💰 Private Equity Round em 2023-11

Marketing • Healthcare • Consulting

A Marketbridge é uma empresa de consultoria de crescimento e marketing que combina consultoria de gestão com capacidades de agência de marketing. Eles se especializam em consultoria de go-to-market, estratégia de crescimento e otimização operacional, utilizando ciência de marketing, análises e tecnologia para impulsionar o crescimento sustentável de receita para clientes de diversos setores. Seus serviços incluem insights de audiência, mensagens de marca, geração de demanda e experiências digitais, todos destinados a ajudar líderes modernos a transformar sua presença no mercado e otimizar a eficácia do marketing.

Descrição

• Act as a senior, trusted advisor to clients, explaining marketing performance, insights, and recommendations • Develop measurement frameworks aligned to campaign and business objectives • Translate complex data into clear narratives, executive summaries, and client-ready recommendations • Partner with Demand Strategy and Media teams to inform planning and optimization decisions • Establish and maintain KPI definitions, benchmarks, and reporting standards • Collaborate with channel and technical teams to validate tracking, data availability, and limitations • Guide clients through reporting needs, priorities, and interpretation of results • Lead performance readouts, retrospectives, and ongoing optimization discussions • Manage team assignments and support the development of analytics talent

🎯 Requisitos

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment • Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics • Extensive knowledge of ABM campaign measurement frameworks and success metrics • Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences • Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce • Ability to explain analytics, technology, and performance drivers to non-technical stakeholders • Experience partnering cross-functionally with strategy, media, data, and client teams • People leadership experience and comfort balancing multiple client engagements • Eligibility to work in the United States or Canada without visa sponsorship

🏖️ Benefícios

• Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Company closure from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • Exclusive discounts through Perkopolis