VP, Media

🕒 Julho 31

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Marketbridge

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

📣 Marketing

🏥 Saúde

💼 Consultoria

💰 Private Equity Round em 2023-11

Marketing • Healthcare • Consulting

A Marketbridge é uma empresa de consultoria de crescimento e marketing que combina consultoria de gestão com capacidades de agência de marketing. Eles se especializam em consultoria de go-to-market, estratégia de crescimento e otimização operacional, utilizando ciência de marketing, análises e tecnologia para impulsionar o crescimento sustentável de receita para clientes de diversos setores. Seus serviços incluem insights de audiência, mensagens de marca, geração de demanda e experiências digitais, todos destinados a ajudar líderes modernos a transformar sua presença no mercado e otimizar a eficácia do marketing.

Descrição

• Provide strategic and operational leadership across the media practice. • Establish the standards, tools, processes, talent model, and commercial approach required to support continued growth while maintaining a high level of quality across client engagements. • Serve as a senior media advisor on our most complex accounts and play an active role in new business, organizational planning, and the ongoing development of Marketbridge’s integrated media offering. • Define and lead the vision, methodology, and strategic direction of the integrated media practice. • Build the team, leadership structure, and delivery model required to scale the practice while continuing to evolve and strengthen Marketbridge’s media offering. • Develop a scalable global operating model, including offshore and distributed delivery capabilities, that supports growth without compromising strategic quality or client experience. • Establish consistent media standards, processes, tools, and governance across teams. • Identify opportunities to expand Marketbridge’s media capabilities and differentiate our offering in the market. • Contribute to agency growth through new business development, pitches, capability presentations, and solution design. • Provide senior strategic oversight across integrated media planning and activation for enterprise B2B clients. • Advise clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation. • Ensure media strategies are connected to clients’ broader business, brand, demand generation, and revenue objectives. • Oversee the development of sophisticated cross-channel programs spanning programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels. • Serve as the escalation point and senior strategic counsel for complex or high-profile client engagements. • Design and implement scalable delivery models that improve quality, efficiency, consistency, and profitability. • Lead the continued development of offshore and distributed media capabilities, ensuring clear ownership, strong communication, and consistent quality standards. • Determine the appropriate balance of onshore, offshore, centralized, and client-dedicated resources. • Partner with operations and finance leaders to oversee pricing, staffing, utilization, resourcing, and margin performance. • Establish clear roles, workflows, quality-control processes, and service-level expectations across the media function. • Monitor the health of the practice and proactively address capacity, capability, and delivery risks. • Lead, develop, and retain a high-performing team of media leaders and practitioners. • Build a clear organizational structure and career path that supports both team growth and business needs. • Coach senior team members and strengthen leadership capabilities throughout the practice. • Identify future talent and skill requirements as the media landscape and client needs evolve. • Foster a culture of accountability, collaboration, innovation, and continuous improvement. • Act as an executive-level partner to senior client stakeholders. • Build confidence in Marketbridge’s media capabilities through clear, commercially grounded recommendations. • Partner with client leaders to identify opportunities for account expansion and increased media investment. • Oversee major media budgets and ensure appropriate governance, risk management, and financial accountability. • Support the development of pricing models, scopes of work, staffing plans, and commercial agreements. • Establish the practice’s approach to media measurement, optimization, reporting, and performance storytelling. • Partner with analytics and technology leaders to strengthen the connection between media performance and business outcomes. • Evaluate emerging platforms, technologies, AI-enabled solutions, and industry developments. • Ensure the practice remains current with evolving privacy requirements, buying models, platform capabilities, and B2B media trends. • Introduce new approaches that improve performance, efficiency, and the client experience.

🎯 Requisitos

• 15+ years of experience in media strategy, planning, buying, and leadership, ideally within an agency environment. • Significant experience leading media strategy and delivery for large, complex enterprise clients. • Deep understanding of B2B media, including programmatic, paid social, SEM, trade publications, traditional media, and integrated channel planning. • Proven experience building, scaling, or transforming a media practice or substantial media capability. • Experience leading distributed, global, offshore, or blended delivery teams. • Demonstrated success developing operating models, workflows, governance structures, and quality standards. • Experience overseeing multimillion-dollar media budgets and complex client portfolios. • Strong commercial acumen, including experience with pricing, staffing, utilization, profitability, and scope development. • Proven success leading senior teams, developing leaders, and managing organizational change. • Experience supporting new business pitches and expanding media relationships within existing accounts. • Strong executive presence with the ability to advise, influence, and build credibility with senior client stakeholders. • Deep familiarity with major media platforms and technologies, including The Trade Desk and/or DV360. • Strong analytical judgment and the ability to translate performance data into clear business recommendations. • Ability to operate effectively in a fast-paced, evolving environment with competing priorities.

🏖️ Benefícios

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.