Senior Direct Response Copywriter – High-Ticket Coaching

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🕒 Ontem

🌐 Estados Unidos, Reino Unido, +4 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇬🇧 Reino Unido – Remoto (RU) 🇮🇪 Irlanda – Remoto 🇨🇦 Canadá – Remoto 🇦🇺 Austrália – Remoto 🇳🇿 Nova Zelândia – Remoto

⏳ Contrato/Temporário

🟠 Sênior

📝 Redator Publicitário

👻 Score fantasma 12%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Empower Life Collective

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

👥 B2C

🌍 Impacto Social

B2C • Coaching • Social Impact

Empower Life Collective é dedicado a ajudar homens a salvarem seus casamentos, oferecendo programas de coaching especializados que abordam desafios de relacionamento. Com foco em compreender as necessidades emocionais e comunicativas de suas parceiras, o coletivo orienta maridos por meio de estratégias para fortalecer seus casamentos, mesmo em situações onde o divórcio parece iminente. Sua abordagem enfatiza a importância da conexão emocional e da confiança, visando fomentar um ambiente familiar amoroso e de apoio.

Descrição

• Conduct market research and ideation • Write direct-response copy for ads, VSLs, funnel pages, opt-in pages, sales pages, TSLs, retargeting, CRO tests, webinars, case studies, and emails • Develop high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels • Create hypotheses, target avatars, and reasoning for each ad concept • Brief video editors with scripts, shot lists, and creative direction • Review and approve video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy • Brief the spokesperson for recordings, including scripts, hook options, and intros • Source, script, and brief testimonial ads, especially for higher-income clients • Write VSLs for specific avatars, beginning with a rewrite of the current VSL • Send daily broadcasts aligned with ad angles to book sales calls • Write nurture, post-opt-in, show-up, and release email sequences • Test email variables and monitor revenue and deliverability • Report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls • Share high-performing ideas with the ads team • Review flagged sales calls and email replies to maintain objection and customer-language documentation • Analyze cost per call and ROAS by concept and determine iterations • Monitor competitor ads and VSLs, maintain a swipe file, and identify improvement opportunities • Tag ads as new or iteration and mark wins or losses after Friday reviews • Follow claims standards and flag risky copy to protect advertising accounts • Use AI for research, structure, and self-review while writing the copy personally • Report to the Head of Paid Marketing and work closely with the founder

🎯 Requisitos

• Excellent written and spoken English, at a native or near-native level • Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results such as cost per call, ROAS, or revenue attributed to copy • Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for a scaled offer • Written Meta ad copy at volume and tracked winning concepts and the reasons for their performance • Email marketing expertise including daily broadcasts, sequences, deliverability, and revenue attribution • Availability for at least 20 hours per week, ideally 30 or more • At least 3 hours per day overlapping European hours • Nice-to-have: experience writing for emotional and relationship-focused offers, including men's or personal transformation, grief, parenting, therapy-adjacent, or faith topics • Nice-to-have: ability to review rough video cuts and provide clear editor notes • Nice-to-have: experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros • Nice-to-have: experience with testimonial and case study ads • Nice-to-have: experience managing or mentoring writers or editors • Nice-to-have: experience running a business or building something within one • Nice-to-have: experience working inside a company or offer generating $500,000+ per month • Nice-to-have: personally written copy generating at least $1 million in revenue, with verifiable numbers • Nice-to-have: real voice-of-customer research experience • Nice-to-have: experience in a compliance-sensitive advertising vertical

🏖️ Benefícios

• Fully remote position • Flexible hours • Ability to structure your workday around your life • At least 3 hours of daily overlap with European or Dubai working hours