Vice President, Marketing

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🕒 Maio 5

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Mastercam

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1983

📚 Educação

Manufacturing • Education • Software

A Mastercam é uma fornecedora líder de soluções de software CAD/CAM projetadas para enfrentar os desafios de manufatura enfrentados por uma variedade de indústrias. Conhecida por suas ferramentas inovadoras e interface intuitiva, a Mastercam atende usuários industriais e educacionais, ajudando a otimizar os processos de produção e aprimorar a precisão da usinagem. Com sua gama diversificada de produtos e suporte abrangente, a Mastercam atende vários setores, incluindo aeroespacial, automotivo e energia, tornando-se uma aliada crucial na manufatura moderna.

Descrição

• Develop and execute an agile marketing strategy that supports Mastercam’s growth objectives, focusing on market expansion, brand development, and digital transformation. • Collaborate with the executive and cross-functional teams, including Sales, Product, and Customer Success, to design and implement go-to-market strategies that highlight the unique value and competitive advantages of Mastercam’s solutions. • Develop strategies for new products, product updates, features, capabilities, and target market segments to drive customer adoption and revenue growth. • Drive research, competitive analysis, and ROI assessments to capitalize on market trends and opportunities, and leverage AI tools for data analysis where applicable. • Define and monitor KPIs and OKRs across all marketing functions, refining approaches based on data-driven insights. • Position Mastercam as a thought leader in CAD/CAM manufacturing through strategic PR, content, and digital outreach. • Oversee brand consistency across global channels and platforms, ensuring that all marketing materials and sales collateral reflect a cohesive brand identity. • Develop and execute high-quality campaigns that boost brand recognition, with an emphasis on using AE tools to create engaging and impactful content. • Lead multi-channel demand generation campaigns (email, SEO, SEM, social media, events, trade shows, webinars) to drive lead acquisition and pipeline growth, using AI and automation tools to maximize effectiveness. • Collaborate with regional and global sales teams and Channel Partners to develop lead nurturing strategies, ensuring efficient lead handoff and optimization of the marketing-to-sales funnel. • Continuously assess and improve marketing automation systems to enhance lead tracking, ROI, and data insights. • Partner with Product Management to establish compelling product positioning and messaging that underscores Mastercam’s unique value, benefits, differentiation, and relevant use cases to strengthen the product marketing focus. • Direct product launch strategies, encompassing competitive positioning, pricing strategies, sales enablement, and go-to-market plans. • Leverage customer insights to refine marketing messaging and ensure alignment with current market needs, utilizing AI-driven analysis where beneficial. • Oversee digital marketing efforts across web, SEO, SEM, and social media, using AI to optimize digital channels for better engagement and lead generation. • Manage digital content creation, driving traffic and engagement, and ensuring alignment with demand generation and brand goals. • Use analytics and data tools to monitor campaign effectiveness, applying insights to continuously improve digital strategies and execution. • Establish a data-driven marketing operations function to streamline processes, support analytics, and enhance measurable performance. • Oversee the marketing tech stack (CRM, automation, AI tools) to ensure data accuracy, improve workflow efficiency, and enhance decision-making. • Manage budgeting, forecasting, and resource allocation for the marketing department, ensuring efficient use of resources and technology. • Build and lead a high-performing, agile marketing team focused on data-driven results, professional excellence, and a commitment to continuous improvement. • Assess and develop team capabilities by identifying talent needs, fostering skill growth, and promoting professional development within the department. • Cultivate a culture of innovation and collaboration, leveraging AI and emerging tools to enhance productivity and raise the quality of deliverables. • Collaborate cross-functionally with Sales, Product Management, and Customer Success teams to ensure marketing strategies align with broader company objectives, driving seamless execution across departments.

🎯 Requisitos

• Bachelor’s degree in marketing, business or related field; MBA or equivalent preferred. • 15+ years of marketing experience, including 10+ years in senior global leadership roles managing diverse, multicultural team within the B2B software, SaaS, or manufacturing industry. • Proven record of driving growth through innovative, results-oriented marketing strategies, in technology-driven environments. • Comprehensive expertise across digital, demand generation, product marketing, and brand development with hands-on experience with using automation, CRM, AI, and analytics platforms. • Skilled in traditional and digital marketing approaches, including PR, publishing, event management, and integrated campaign execution. • Industry-recognized speaker and published thought leader in marketing or technology, demonstrating thought leadership and influence. • Deep experience in the manufacturing industry, with a comprehensive understanding of the ecosystem—including customers, partners, and industry dynamics—is highly preferred. • Proficiency in CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), AI/analytics tools, Adobe Creative Suite, and Microsoft Office Suite to support data-driven strategies and efficient content creation. • Experience with cloud/SaaS product marketing and a solid understanding of best practices for promoting emerging technologies and modern digital solutions.

🏖️ Benefícios

• Health insurance • Professional development opportunities • Flexible working hours