Director, Omnichannel Marketing

🕒 Maio 2

🏄 California – Remoto

🏄 California – Remote

💵 $181.000 - $226.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Crinetics Pharmaceuticals

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2015

🧬 Biotecnologia

💊 Farmacêutico

⚕️ Seguro de Saúde

Biotechnology • Pharmaceuticals • Healthcare Insurance

A Crinetics Pharmaceuticals é uma empresa de biotecnologia que desenvolve terapias inovadoras para doenças endócrinas. A empresa está focada em atender necessidades médicas não atendidas, criando tratamentos para condições como acromegalia, síndrome carcinoide, síndrome de Cushing dependente de ACTH, hiperplasia adrenal congênita e outros distúrbios endócrinos. A Crinetics está comprometida em melhorar a qualidade de vida dos pacientes através de ciência de ponta e ensaios clínicos robustos. Seu pipeline inclui candidatos promissores como paltusotina, que foi aceita pelo Food and Drug Administration dos EUA para o tratamento de pacientes adultos com acromegalia. A empresa colabora com profissionais de saúde e partes interessadas para garantir que suas terapias abordem problemas reais de forma eficaz e agreguem valor para os investidores ao entrar em nichos de mercado com necessidades significativas.

Descrição

• Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors • Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels • Partner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectives • Lead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions • Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategies • Manage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimization • Leverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies • Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness • Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development • Contribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations • Ensure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirements • Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy • Other duties as assigned.

🎯 Requisitos

• Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred • At least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry • Alternatively, at least 12 years of experience with a Master’s degree • Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints • Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches • Experience in rare disease and/or endocrinology highly desirable • Strong ability to lead cross-functional teams and influence senior leaders without direct authority • Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems • Experience managing agencies, vendors, budgets, and complex project timelines • Excellent verbal and written communication skills • Understanding of FDA regulations and the pharmaceutical promotional environment.

🏖️ Benefícios

• Health insurance plans including medical, dental, vision, and basic life insurance • 20 days of PTO • 10 paid holidays • Winter company shutdown • Discretionary annual target bonus • Stock options • ESPP • 401k match