Head of Product Marketing

🕒 Setembro 28

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

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Mend.io

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2011

🔒 Cibersegurança

☁️ SaaS

🤖 Inteligência Artificial

Cybersecurity • SaaS • Artificial Intelligence

Mend. io é uma plataforma de segurança de aplicações (AppSec) nativa de IA que ajuda organizações a identificar, priorizar e corrigir vulnerabilidades em código-fonte, componentes de código aberto, containers e componentes de aplicativos impulsionados por IA. A plataforma inclui SAST, SCA, segurança de containers, testes DAST/API, gerenciamento de SBOM, automação de atualização de dependências e recursos específicos de IA, como red teaming de IA, proteção de LLM/agentes e fluxos de trabalho de remediação baseados em IA. Mend. io é posicionada como uma solução SaaS escalável e de nível empresarial focada em gerenciamento de risco da cadeia de suprimentos de software e de código aberto.

Descrição

• Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition, with AI Security as a core strategic pillar • Shape ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership • Drive go-to-market strategy for new product launches and major releases • Translate product capabilities into compelling business value for CISOs and security decision-makers • Develop messaging frameworks and own core messaging across websites, sales materials, field enablement, and campaigns • Elevate thought leadership in AI Security, open source security, AST, and software supply chain security • Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks • Partner with Sales Leadership to evaluate win rates and shorten sales cycles • Support enterprise deals with strategic messaging and competitive insights • Lead cross-functional product launch processes and ensure cohesive positioning across the platform and modules • Influence roadmap prioritization through market and competitive insights • Establish a structured competitive intelligence function and analyze market trends, industry shifts, and emerging threats • Equip sales teams with actionable competitive differentiation • Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships • Build joint value propositions, co-marketing campaigns, and enablement content with technology alliance partners • Create channel partner enablement, including partner playbooks, training, and co-selling materials • Support joint go-to-market motions, marketplace listings, integrations, and co-branded campaigns • Represent Mend.io at partner-facing events, joint webinars, and alliance business reviews • Lead Analyst Relations and strengthen positioning in Gartner, Forrester, IDC, and emerging AI Security categories • Represent Mend.io at industry events, conferences, and executive briefings • Participate in and influence product roadmap content delivery • Build, mentor, and scale a high-performing product marketing team • Establish measurable goals tied to pipeline contribution, win rates, and product adoption • Report to the Chief Marketing Officer and manage two product marketing managers

🎯 Requisitos

• 10–15+ years of B2B SaaS marketing experience • 5+ years in senior product marketing leadership • Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS • Proven experience marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders • Demonstrated success scaling product marketing at a growth-stage company • Experience supporting complex, multi-stakeholder enterprise sales cycles • Experience developing and executing partner marketing programs across direct, channel, and technology alliance partnerships • Familiarity with partner ecosystems such as marketplaces, ISVs, MSSPs/resellers, and GSIs is a plus • Understanding of AI/ML security concepts and risks associated with AI-generated code, or strong ability to quickly build fluency in this space • Strong executive communication and storytelling skills • Analytical mindset with experience leveraging market and performance data to drive strategy • Operational system experience with SFDC and Jira • Experience working with industry analysts and influencing market perception • Comfort and experience leveraging AI-enabled tools, including large language models • Must be based in the United States

🏖️ Benefícios

• Collaborative, empowering workplace • Respectful, trust-based workplace culture • Growth and learning opportunities • Flexible work environment • Professional development through mentorship and team growth