Field Marketing Manager

🕒 Maio 28

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Mentor Collective

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

📚 Educação

👥 RH Tech

☁️ SaaS

Education • HR Tech • SaaS

Mentor Collective é uma plataforma de mentoria entre pares para o ensino superior que melhora a conexão e o pertencimento dos estudantes enquanto aumenta as taxas de retenção. A plataforma permite que instituições, incluindo faculdades, universidades e corporações, criem uma rede de suporte que atende às necessidades dos estudantes ao longo de sua jornada educacional. Ao promover o engajamento da comunidade e fornecer insights acionáveis, o Mentor Collective ajuda as instituições a adaptar suas estratégias de apoio para guiar os estudantes rumo a resultados bem-sucedidos de graduação.

Descrição

• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP. • Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics. • Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs). Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time. • Automated Nurture: Transform our existing database into a revenue engine. Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value. • Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base. • Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach. Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time. • Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

🎯 Requisitos

• 4+ years of experience in Sales Development (SDR/BDR) or Demand Generation, specifically within a B2B SaaS environment. • Exceptional Copywriting: A proven ability to write conversion-oriented copy that feels human, professional, and aligned with a specific brand voice. • Technical Proficiency: Experience building workflows and managing data within HubSpot and Salesforce. • Problem-Solving and Collaborative Mindset: A self-starter who doesn’t wait for a playbook; you have a track record of diagnosing funnel gaps, working collaboratively, and initiating ownership to build the 'fix.' • Data Literacy: Comfortable using data to tell a story and make decisions; experience with Gong (or similar conversation intelligence tools) is highly preferred. • AI Fluency: Demonstrated ability to leverage AI tools to accelerate research, content ideation, and initial copy drafting. • Education: 4-year college degree or equivalent professional experience. • Market Awareness: Understanding of the higher education landscape, including institutional priorities, buying cycles, and decision-maker personas.

🏖️ Benefícios

• 100% remote company • 5 Medical plans - all PPO plans • 1 Medical plan option is 100% employer-covered (employee-only tier) • 5 Dental/Vision plans • HSA, FSA, Dependent FSA options • Talkspace mental health therapy covered at no cost to the employee • Annual travel benefits to seek out-of-state care from specialists for reproductive and gender-affirming care • One Medical membership covered at no cost to the employee • Flexible PTO with a minimum requirement for employees • 12 Company holidays • Company-wide 'winter break' between Christmas & New Year each year • 401k benefits + Company Match • Stipend for WFH office setup • Flexible work schedule, ability to work remotely while traveling