Field Marketing Specialist

🕒 Maio 28

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Raptor Maps

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

⚡ Energia

☁️ SaaS

🤝 B2B

💰 $22.000.000 Series B em 2022-05

Energy • SaaS • B2B

A Raptor Maps é uma empresa que oferece soluções de software e robótica para otimizar o desempenho, a inspeção e as operações de ativos solares em escala de utilidade. Sua plataforma cria gêmeos digitais baseados em mapas que agregam dados aéreos, de solo, de sensores e de equipamentos para entregar análises visuais, detecção de defeitos, análise de causa raiz e fluxos de trabalho automatizados. A Raptor Maps também oferece missões de drones autônomos e um aplicativo móvel para técnicos de campo automatizarem inspeções, verificarem construções e remediações, reduzindo riscos, custos e tempo de inatividade para IPPs, concessionárias, O&Ms e EPCs.

Descrição

• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement. • Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. • Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. • Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact. • Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. • Partner with sales to build the target list and align on on account strategy. • Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline. • Establish a measurement framework to help refine programs based on performance data and qualitative feedback. • Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones. • Get creative with the what, when, and how; and create intentional moments that strengthen relationships. • Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.

🎯 Requisitos

• 4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement). • Track record of in-person programs that drove measurable, attributed pipeline. • Strong production instinct, with vendor and budget management chops. • Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together. • Marketing systems fluency, with HubSpot preferred. • Hands-on experience running account-based programs in close partnership with sales. • Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show). • Customer advocacy or customer marketing experience. • Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience. • Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators.