Demand Generation Manager – Enterprise Accounts

🕒 Agosto 12

🐊 Florida – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 19%

infoinfo

🗣️🇺🇸🇬🇧 Inglês obrigatório

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ModMed

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A ModMed é uma empresa de tecnologia em saúde que fornece software de prontuário eletrônico (EHR) específico para especialidades, gerenciamento de consultórios, gerenciamento de ciclo de receita, análise e ferramentas de comunicação com pacientes para práticas médicas. A plataforma deles integra recursos movidos por IA—como o ModMed Scribe—para documentação clínica, automação de fluxo de trabalho, assistência de faturamento e engajamento de pacientes, ajudando médicos especialistas a otimizar operações e melhorar a eficiência. A ModMed foca em atender práticas especializadas (dermatologia, oftalmologia, gastroenterologia, ortopedia, ginecologia, etc. ) com integração, suporte e integrações (API FHIR, telemedicina, processamento de pagamentos).

Descrição

• Develop and execute comprehensive annual marketing plans covering Demand Generation and Account-Based Marketing strategies • Build and scale targeted ABM programs for large medical practices • Orchestrate multi-channel campaigns to engage key decision-makers through complex buying cycles • Manage vertical campaign budgets • Partner with Product Marketing and Digital Media teams on full-funnel GTM campaigns across paid media, content, events, and outbound plays • Collaborate with Sales Representatives, SDRs, and Solution Engineers on account plays and key account targets • Produce case studies, white papers, webinars, and sales enablement tools with Product Marketing and Corporate Marketing teams • Build and maintain performance dashboards tracking campaign health, account engagement, and funnel velocity • Use data insights to optimize marketing spend • Plan and execute trade shows and event activations to generate enterprise leads and deepen target-account relationships • Own the end-to-end campaign lifecycle from strategy and budget allocation to pipeline acceleration and revenue generation

🎯 Requisitos

• Bachelor's degree required • 5+ years of B2B marketing experience with a proven, documented track record owning Demand Generation and Account-Based Marketing strategies • SaaS or software industry experience strongly desired • Healthcare industry experience working with medical practices or health systems preferred • Deep understanding of long, complex enterprise-market buying cycles • Exceptional written, verbal, and presentation skills • Ability to present strategies and metrics confidently to executive stakeholders and sales leaders • Ability to translate complex product capabilities into compelling value propositions for healthcare decision-makers • Ability to travel 15% to 25% for trade shows, event activations, and team alignments

🏖️ Benefícios

• Comprehensive medical, dental, and vision benefits • Company Health Savings Account contribution • 401(k) matching contribution of 50% of your contribution deferred on up to 6% of compensation • 100% vesting of matching contributions after one year of employment • Generous Paid Time Off • Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account • Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups • Professional development opportunities • Tuition reimbursement programs • Unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities • Dog-friendly HQ • Remote availability for some roles • Weekly catered breakfast and lunch • Treadmill workstations • Zen and wellness rooms within BRIC headquarters

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