Specialty Marketing Manager

🕒 Janeiro 26

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ModMed

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

☁️ SaaS

🤖 Inteligência Artificial

B2B • SaaS • Artificial Intelligence

A ModMed é uma empresa de tecnologia em saúde que fornece software de prontuário eletrônico (EHR) específico para especialidades, gerenciamento de consultórios, gerenciamento de ciclo de receita, análise e ferramentas de comunicação com pacientes para práticas médicas. A plataforma deles integra recursos movidos por IA—como o ModMed Scribe—para documentação clínica, automação de fluxo de trabalho, assistência de faturamento e engajamento de pacientes, ajudando médicos especialistas a otimizar operações e melhorar a eficiência. A ModMed foca em atender práticas especializadas (dermatologia, oftalmologia, gastroenterologia, ortopedia, ginecologia, etc. ) com integração, suporte e integrações (API FHIR, telemedicina, processamento de pagamentos).

Descrição

• Develop and own specialty segment strategies, segmentation models, and prioritized growth plans • Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences • Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts • Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates • Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey • Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions • Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy and navigate trade-offs between competing priorities • Identify high-revenue specialty opportunities and translate complex clinical or practice challenges into commercially resonant value narratives

🎯 Requisitos

• Bachelor’s degree required; Master’s degree (MBA, MPH, or MS in Marketing/Analytics) preferred • 4+ years of professional B2B marketing experience, preferably in SaaS, Healthcare Tech, or MedTech • Proven experience building segment, ICP, or specialty-specific GTM strategies and messaging frameworks • Experience in medical specialties or Revenue Cycle verticals (e.g., Derm, Plastics, GI, Ortho) is highly preferred • Demonstrated success partnering directly with Sales and Customer Success to impact pipeline creation and revenue outcomes • Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) as well as GTM analytics/intent platforms (DemandBase, 6sense, Qlik) • Strong financial and commercial understanding, including funnel conversion, CAC/LTV, and segment performance tracking • Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative

🏖️ Benefícios

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation • After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • treadmill workstations, Zen, and wellness rooms within our BRIC headquarters