Performance Marketing Specialist

🕒 Junho 21

🇮🇳 Índia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 34%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Moniepoint Inc. (Formerly TeamApt Inc.)

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💳 Fintech

🏦 Bancário

Fintech • Banking • Payments

A Moniepoint Inc. é um ecossistema financeiro completo na África que oferece soluções integradas em pagamentos, banking, crédito e gestão empresarial para mais de 10 milhões de empresas e indivíduos. Atuando como a maior adquirente de comerciantes da Nigéria, a Moniepoint impulsiona a maioria das transações de Pontos de Venda (POS) no país. A empresa processa $17 bilhões mensalmente, garantindo operações lucrativas. Com operações iniciadas em 2019, a Moniepoint continua apoiando empresas através de sua plataforma abrangente de serviços financeiros, fazendo avanços significativos na inclusão financeira em mercados emergentes.

Descrição

• We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. • This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance. • This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously. • Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition. • Build and maintain campaign structures optimised for Moniepoint's dual-product funnel. • Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format. • Own campaign performance end-to-end: from brief to launch to optimisation to reporting. • Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely.

🎯 Requisitos

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters • Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions • Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products • Strongly Preferred • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic.

🏖️ Benefícios

• Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.