Senior Marketing Campaign Manager

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🔥 21 horas atrás

🏖️ New Jersey – Remoto

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💵 $115.000 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Acuity, Inc.

Acuity, Inc.

201 - 500 funcionários

Fundada em 2002

💼 Consultoria

🎖️ Defesa

📦 Logística

Consulting • Defense • Logistics

Acuity, Inc. é uma consultoria de TI líder que capacita missões federais por meio da inovação e tecnologia. Em parceria com agências federais, a Acuity foca na evolução da infraestrutura de TI, permitindo a tomada de decisões baseada em dados e automatizando processos críticos para melhorar o desempenho das missões. Com expertise em áreas como evolução digital, habilitação de dados e hiperautomação, a Acuity combina tecnologia de ponta com uma abordagem centrada nas pessoas para entregar soluções sob medida que geram resultados significativos e promovem relacionamentos colaborativos.

Descrição

• Own the end-to-end marketing funnel from awareness through qualified leads handed off to sales • Develop and execute integrated marketing campaigns aligned with business objectives and audience needs • Translate product positioning and messaging into compelling campaign narratives • Lead outbound email campaigns, nurture programs, newsletters, and product updates • Develop segmentation strategies and optimize email performance through A/B testing and analytics • Analyze campaign performance and provide insights to improve pipeline generation and influence • Audit lead scoring and content effectiveness • Partner with RevOps to refine attribution and reporting processes • Collaborate with Product Marketing, Content, Events, and Sales teams on consistent messaging and campaign alignment • Apply marketing technology innovations to improve campaign performance • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong • Contribute to process documentation and improvements

🎯 Requisitos

• Minimum 8 years of marketing experience, with approximately 4 years focused on campaign management and email marketing • Proven experience leveraging ABM technology such as 6Sense, Common Room, or similar • B2B SaaS experience required; HR Tech preferred • Strong understanding of omnichannel marketing, segmentation, automation, and personalization • Excellent writing skills for concise, value-based audience-specific messaging • Ability to plan, prioritize, and manage multiple projects in a fast-paced, deadline-driven environment • Ability to collaborate effectively with cross-functional teams • Data-driven decision-making using marketing trends, KPIs, and stakeholder feedback • Understanding of conversion rate optimization best practices • Proficiency with Google Analytics, HubSpot, and Salesforce • Experience with 6Sense, Gong, Outreach, WordPress, Asana, or similar tools • Bachelor's degree in business, marketing, or a related communications field, or relevant work experience • Ability to work independently, manage multiple priorities, solve complex problems, adapt quickly, and proactively drive initiatives • Knowledge of email regulations including CAN-SPAM and GDPR

🏖️ Benefícios

• Comprehensive medical, dental and vision plans • FSA or HSA options • 401(k) plan with matching contributions • Paid leave for sickness, disability, or parenthood • #Allin Shares Program • Unlimited PTO • Company-paid holidays • Birthday day off • Closed 4th of July week and December holiday week • Half-day summer Fridays and half-day first Fridays • 8 hours of volunteer time • Employee referral bonuses • Employee assistance program • Remote work environment • Professional and personal growth opportunities • Onboarding, manager, leadership, and industry training

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