Regional Performance Marketing Manager – Automotive, Multi-Location Retail

🕒 Ontem

🌽 Illinois, Minnesota, +1 estados a mais – Remoto

🌽 Illinois – Remote ❄️ Minnesota – Remote 🧀 Wisconsin – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 13%

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Delavan Holdings

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2024

🚘 Automotivo

🏨 Hospitalidade

📦 Logística

Automotive • Hospitality • Logistics

A Delavan Holdings é uma holding diversificada e empresa de serviços que oferece suporte centralizado para uma família de empresas afiliadas, incluindo concessionárias de automóveis e veículos recreativos (RV), atendimento e logística, operações de hospitalidade e resort, e serviços para concessionárias. O papel principal da empresa é oferecer suporte administrativo, operacional e de back-office para que suas subsidiárias possam focar em suas missões principais e servir eficazmente suas comunidades. A Delavan Holdings opera a partir de Delavan, Wisconsin, e se posiciona como uma organização guarda-chuva orientada para a comunidade para seus afiliados.

Descrição

• Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations • Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns • Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix • Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI • Translate marketing data into recommendations for regional and dealership leadership • Identify underperforming campaigns and develop corrective action plans • Monitor marketing budgets and track spend against regional and store-level budgets • Identify pacing issues, unused budget and opportunities to reallocate spend • Partner with General Managers, sales leaders and fixed-operations leaders • Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities and local market conditions • Provide marketing-performance reviews and recommendations to store leadership • Manage OEM marketing requirements, co-op compliance and reimbursement documentation • Serve as day-to-day contact for agencies, technology partners and third-party vendors • Monitor vendor performance against KPIs, deliverables and timelines • Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools • Oversee store-level social activity, posting frequency and compliance with company and FTC requirements • Coordinate regional and store-level campaign execution, approvals and milestones

🎯 Requisitos

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media • Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns • Demonstrated experience analyzing marketing KPIs and making recommendations based on performance • Experience managing meaningful marketing budgets • Strong Excel, reporting and dashboard skills • Ability to work directly with operational leaders and explain marketing performance in practical business terms • Strong organizational and project-management skills • Comfortable managing multiple locations, campaigns, priorities and deadlines • Automotive dealership marketing experience strongly preferred • RV, powersports or other multi-location retail marketing experience strongly preferred • Experience supporting multiple stores, locations or geographic markets strongly preferred • Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics strongly preferred • OEM co-op or manufacturer marketing-compliance experience strongly preferred • Fixed operations/service marketing experience strongly preferred • Experience managing agencies and digital marketing vendors strongly preferred • Applicants must live in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota

🏖️ Benefícios

• Remote, field-based work arrangement • Opportunity to influence marketing performance across an entire region • Work directly with dealership leadership and a centralized marketing organization • Exposure to multiple states and OEM brands