Senior Marketing Associate

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🕒 Maio 29

🧀 Wisconsin – Remoto

🧀 Wisconsin – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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National Conference of Bar Examiners

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1931

📚 Educação

📋 Conformidade

🤝 Sem Fins Lucrativos

Education • Compliance • Non-profit

A National Conference of Bar Examiners é uma corporação sem fins lucrativos estabelecida em 1931 que se especializa no desenvolvimento de testes de licenciamento para admissão à ordem e fornece serviços de investigação de caráter e idoneidade. Ela oferece serviços de testes, pesquisa, e educação para jurisdições, além de atuar como um centro nacional de informações sobre exames e admissões à ordem. A organização é dedicada a promover a justiça, integridade, e melhores práticas no processo de admissão na profissão jurídica, trabalhando em prol de uma comunidade legal competente, ética e diversa. Além disso, a NCBE fornece materiais de estudo e recursos informativos sobre requisitos de admissão à ordem e serviços de exame.

Descrição

• Supports the execution and optimization of digital marketing strategies across NCBE’s web, email, social media, and paid channels, ensuring campaigns align with organizational goals, audience needs, and brand standards. • Develops, edits, and manages marketing content across formats, including email campaigns, web copy, social media content, digital advertising assets, sponsorship materials, and promotional campaigns. • Builds, tests, and deploys email marketing, audience nurture, and marketing automation campaigns using HubSpot (or similar platforms), including audience segmentation, workflow management, list maintenance, and A/B testing. • Supports product marketing and audience engagement initiatives across the user lifecycle, helping strengthen awareness, adoption, retention, and conversion. • Assists in the execution and optimization of organic and paid digital marketing campaigns designed to increase audience growth, visibility, engagement, and measurable outcomes. • Monitors and analyzes campaign performance across channels, including email metrics, web traffic, social engagement, lead generation, and conversion data, and contributes recommendations for ongoing optimization and growth. • Maintains marketing assets, workflows, campaign tracking, and reporting within HubSpot and related platforms, ensuring data accuracy and operational effectiveness. • Contributes to content calendars, editorial planning, and campaign strategy discussions, helping identify opportunities for audience development, sponsorship visibility, and expanded digital engagement. • Engages with NCBE’s online community by monitoring inquiries, comments, and audience interactions and escalating issues as appropriate. • Collaborates cross-functionally to support integrated campaigns, product launches, conferences, webinars, and broader organizational initiatives.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, digital media, business, or a related field, or equivalent professional experience. • 5+ years of experience in digital marketing, product marketing, audience engagement, communications, or related fields required. • Experience developing and executing integrated digital marketing campaigns across email, web, social media, and paid channels. • Experience using marketing automation and CRM platforms such as HubSpot, including email campaign deployment, audience segmentation, workflow automation, lead nurturing, and performance tracking. • Familiarity with digital advertising strategy, audience growth initiatives, lifecycle marketing, and conversion-focused campaign development. • Experience monitoring and analyzing campaign performance metrics, including engagement, conversion, audience growth, lead generation, and web analytics, with the ability to translate insights into actionable recommendations. • Ability to identify audience trends, user behaviors, and opportunities to improve campaign performance, engagement, and user experience. • Excellent written and verbal communication skills, with the ability to create and edit clear, audience-focused content across channels. • Strong organizational and project management skills, with the ability to manage multiple priorities, drive projects forward, and meet deadlines in a fast-paced environment. • Strong attention to detail and commitment to accuracy, consistency, and brand alignment. • Ability to collaborate effectively across teams and contribute both strategically and tactically within cross-functional initiatives. • Demonstrated interest in emerging digital marketing tools, trends, audience engagement strategies, and marketing best practices. • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, Teams) required.

🏖️ Benefícios

• competitive salaries • comprehensive benefits • flexible scheduling • professional development opportunities