Director of Performance Creative

🕒 Julho 30

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Nello

SiteLinkedInTodas as Vagas

1 - 1 funcionários

Fundada em 2021

🧘 Bem-estar

🛍️ Comércio Eletrônico

👥 B2C

Wellness • eCommerce • B2C

A Nello é uma marca de bem-estar direta ao consumidor que vende suplementos em pó e misturas de bebidas funcionais respaldadas pela ciência. Sua linha de produtos inclui formulações como Superglow (elixir de beleza), Supercalm (apoio ao estresse), Superfocus (nootrópico), Superbalance (apoio hormonal), Supersleep (pó para sono sem melatonina) e Supergreens. A Nello enfatiza formulações criadas por cientistas PhD, ingredientes estudados clinicamente, testes de terceiros, opções de assinatura e promoções de e-commerce (frete grátis em assinaturas e pedidos acima de $50, descontos gerais e sazonais).

Descrição

• Own the creative roadmap for paid social (largely Meta, TikTok): concepts, hooks, scripts, and briefs for statics, video, and UGC. • Run a structured creative testing program — form hypotheses, ship variants quickly, read performance data, and double down on what works. • Lead our UGC & content creator content pipeline: sourcing, briefing, and directing creators and affiliates so their content performs for the brand. • Support the content strategy for organic social and TikTok Shop — what we post, what we amplify, and how organic feeds the paid engine. • Own creative reporting: a clear, shared view of what’s working, what’s fatiguing, and what we should make next.

🎯 Requisitos

• 5+ years in creative strategy, growth creative, or content marketing — with at least 2 years in DTC consumer products (food & beverage or wellness a plus). • A proven record of ad creative that scaled: you can point to specific concepts you developed and the performance results behind them. • Fluent in the paid social metrics that matter — thumbstop, watch time, CTR, CPA/ROAS — and comfortable letting data overrule your taste. • Experienced managing UGC creators, influencers, or affiliate content programs end to end. • A strong writer and brief-builder who can direct editors, designers, and creators to a sharp outcome. • Native-level intuition for TikTok and Instagram — you know why something works before the comments tell you. • Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating. • Familiarity with creative analytics platforms (e.g., Motion) and TikTok Shop’s affiliate ecosystem. • Strong project management experience on platforms like ClickUp (ClickUp-specific preferred). • Experience with AI creative tooling (image/video generation, AI voiceover, avatar video

🏖️ Benefícios

• We aim to pay competitively for our size, stage, and market. For this role, in addition to base salary, there is bonus, equity, & a benefits package covering medical, dental, vision, & PTO available. Plus a lifetime supply of product!