Head of Revenue Marketing

🕒 Maio 6

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Net at Work

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🤝 B2B

☁️ SaaS

🏢 Corporativo

B2B • SaaS • Enterprise

A Net at Work é uma fornecedora de soluções de tecnologia que ajuda pequenas e médias empresas a aprimorarem suas operações através do uso transformador da tecnologia. Eles oferecem uma ampla gama de serviços, incluindo implementação de ERP, soluções de CRM, serviços gerenciados de TI, hospedagem em nuvem e serviços de consultoria estratégica. A Net at Work foca em desbloquear o poder da tecnologia de próxima geração para melhorar a eficiência dos negócios, a experiência dos funcionários e o engajamento dos clientes. Alinhando a tecnologia com as necessidades dos negócios, eles auxiliam empresas em diversos setores, incluindo Química, Construção, Saúde e mais, a otimizar seu desempenho e liberar seu potencial.

Descrição

• Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels • Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion • Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization • Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements • Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations • Own funnel performance through SQO (Inquiry → MQL → SQO) • Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time • Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel • Establish standardized funnel definitions, governance, and performance benchmarks • Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms) • Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting • Ensure data integrity, unified customer view, and seamless system interoperability • Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping • Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks • Establish shared accountability for pipeline generation and revenue outcomes • Use predictive analytics to anticipate pipeline gaps and proactively adjust programs • Participate in executive forecasting cadences with data-backed insights and scenario modeling • Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients. • Optimize in-life engagement through personalization engines and behavior-triggered campaigns • Continuously refine lead management processes with automation and agent-based orchestration for in-life client base • Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts • Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows • Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions • Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows • Build and deploy agentic systems that can: Execute campaign tasks autonomously, Monitor funnel health and trigger interventions, Recommend budget allocation and channel optimization across channels • Work with Product Marketing and the Internal Agency to generate and test content variations at scale • Establish a culture of continuous improvement through AI experimentation and rapid iteration • Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation.

🎯 Requisitos

• 8+ years in B2B marketing with deep expertise in demand generation and revenue marketing • Proven track record of building predictable pipeline engines in SMB and mid-market environments • Hands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms) • Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.) • Strong understanding of data architecture, attribution modeling, and revenue analytics • Demonstrated success in driving process transformation through automation and AI • Familiarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferred • Operates with a revenue-first mindset with accountability to pipeline and revenue outcomes • Change agent capable of leading AI transformation across marketing teams • Strong cross-functional collaborator with Sales, RevOps, and Executive Leadership • Balances strategic vision with hands-on execution and rapid iteration.

🏖️ Benefícios

• Health and Welfare (Medical, Dental, Vision) • Accident, Critical Illness, and Hospital Indemnity • Employee Assistance Program (EAP) • Life and AD&D Insurance • Short- and Long-Term Disability Insurance • Flexible Spending Accounts • Transportation and Parking Accounts • Health Savings Accounts (with company contribution) • Retirement Planning (401k with matching contribution) • Legal Benefits • Identity Theft Protection • Pet Insurance • Wellness Program Offerings • Paid Time Off, accrued per pay period based on years of service starting at 15 days annually. • 8 Paid Holidays per year, including 1 floating holiday.