Channel Marketing Manager

🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $106.000 - $145.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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NETGEAR

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1996

🔧 Hardware

🛍️ Comércio Eletrônico

📡 Telecomunicações

Hardware • eCommerce • Telecommunications

A NETGEAR é uma empresa de tecnologia especializada em produtos de rede, incluindo roteadores WiFi, sistemas mesh, modems a cabo e hotspots móveis. Ela fornece soluções de rede para casa e empresas, com foco em aprimorar a conectividade através de produtos inovadores como os roteadores Orbi e Nighthawk. A NETGEAR também oferece software de segurança, controle parental e serviços de suporte para garantir desempenho e segurança ideais das conexões de internet dos usuários.

Descrição

• Drive partner-led demand and pipeline growth across the assigned region • Understand the regional channel ecosystem, partner business models, customer segments, buying motions, and market dynamics • Act as the regional expert on how partners influence, generate, and close demand • Equip partners with content, messaging, tools, campaign assets, and regional customer-use-case content • Localize and activate global partner campaigns • Drive partner adoption of marketing programs and track engagement • Partner with Sales to plan, activate, and optimize regional MDF investments • Collaborate with regional sales leadership and field teams on shared pipeline and revenue goals • Align channel marketing plans with regional sales priorities and growth targets • Participate in regional sales planning, QBRs, and cadence meetings as channel marketing lead • Own regional partner communications, newsletters, announcements, and campaign communications • Translate global updates, launches, and programs into regional action • Support and execute regional partner events, distributor events, trade shows, and industry events • Plan, execute, and follow up on events with sales and partners • Support regional execution of the partner program, including enablement, launches, and engagement • Collaborate on partner recruitment initiatives and identify regional partner coverage gaps • Reinforce partner value proposition and program benefits through consistent messaging • Track channel marketing performance against KPIs including pipeline contribution, engagement, event ROI, and partner adoption • Optimize programs using data and feedback • Share regional insights and best practices with global teams

🎯 Requisitos

• 7+ years of experience in B2B marketing, with significant experience in channel or partner marketing • Strong understanding of partner ecosystems and routes to market, including VARs, integrators, MSPs, and distributors • Proven experience working closely with field sales teams on shared revenue goals • Experience supporting or executing regional events • Strong communication skills • Highly organized and execution-oriented • Comfortable operating in a fast-moving environment

🏖️ Benefícios

• Equity • Bonus