Growth Marketing Manager

🕒 Julho 11

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

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New Era Technology

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A New Era Technology é uma provedora global de soluções de tecnologia que oferece uma ampla gama de serviços e soluções, incluindo serviços de Cloud, serviços profissionais e gerenciados, cibersegurança, colaboração e comunicações unificadas, redes de dados, transformação digital e segurança física. Com uma equipe de engenheiros, designers, instaladores e técnicos, a New Era Technology colabora com mais de 20. 000 clientes e opera por meio de mais de 80 escritórios no mundo. É reconhecida como uma das principais integradoras de AV (audiovisual) e colaboração por vídeo e oferece soluções setoriais para segmentos como saúde, educação, governo, bancos e serviços financeiros e varejo. A New Era Technology tem como objetivo ajudar as empresas a se adaptar ao cenário digital em rápida evolução por meio de soluções tecnológicas inovadoras e serviços personalizados.

Descrição

• Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes. • Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels. • Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo. • Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards. • Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences. • Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates. • Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline. • Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership. • Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage. • Other related duties as required.

🎯 Requisitos

• Bachelor's degree in marketing, communications or relevant field. • 4–7 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem. • Proven success building regional marketing plans and integrated campaigns. • Proven experience working seamlessly across global matrixed teams, sales organizations, and external agency partners. • Experience across digital, Account Based Marketing (ABM), and content marketing. • Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioral tools (Hotjar/Clarity), and CRM systems. • Advanced skills in data manipulation, segmentation, and translating user behavior numbers into clear business outcomes.

🏖️ Benefícios

• Full Benefits • Medical • Dental • Vision • 401K match • 7 company holidays + generous PTO