Growth Marketing Strategist

🕒 Julho 10

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Parsec Automation Corp.

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🚘 Automotivo

🍽️ Alimentos e Bebidas

🏥 Saúde

Automotive • Food & Beverage • Healthcare

A Parsec Automation Corp. é uma empresa especializada na criação de soluções inovadoras para a gestão de operações de manufatura. Eles oferecem o TrakSYS, uma plataforma versátil de sistema de execução de manufatura (MES) que fornece insights em tempo real, baseados em dados, sobre os processos de produção. O TrakSYS é projetado para otimizar operações de manufatura em indústrias como automotiva, química, alimentos e bebidas, ciências da vida e bens de consumo embalados. Ele auxilia em áreas como gestão de estoque, planejamento de produção, gestão da qualidade e manutenção preditiva, permitindo que os fabricantes aumentem a eficiência, atendam aos requisitos regulatórios e melhorem a qualidade do produto.

Descrição

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

🎯 Requisitos

• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role. • Experience planning and executing multi-channel marketing campaigns. • Strong understanding of demand generation, customer acquisition, and conversion optimization strategies. • Experience conducting market research and leveraging customer insights to inform marketing decisions. • Proficiency with CRM platforms and marketing analytics tools. • Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations. • Excellent written and verbal communication skills with experience developing customer-facing marketing content. • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously. • Ability to work independently while collaborating effectively across cross-functional teams.

🏖️ Benefícios

• $88,000–$114,000 base, plus bonus eligibility • Comprehensive medical, dental, and vision coverage • 401(k) with company match • Generous paid time off and company holidays • Professional development and career growth opportunities • Collaborative and innovative work environment • Opportunity to make a meaningful impact at a growing global software company