Marketing Manager

🕒 Julho 31

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Newfire Global Partners

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2016

💼 Consultoria

🏥 Saúde

📣 Marketing

Consulting • Healthcare • Marketing

A Newfire Global Partners é uma empresa americana de serviços de TI e consultoria (fundada em 2016 em Boston) que oferece aumento de equipe, engenharia de software, dados e análise, e consultoria em IA/ML para clientes corporativos e investidores. A empresa oferece equipes multidisciplinares de engenharia, produto e marketing, due diligence técnico para VC/PE, otimização de plataforma de dados e uma ferramenta interna de ML (Novel Heat) para melhorar a qualidade do código e a velocidade do Scrum. A Newfire opera nas Américas, Europa e APAC com um modelo de entrega 24x5 "follow-the-sun" e foca em setores como saúde digital, fintech, cibersegurança e tecnologia educacional.

Descrição

• Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution. • Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations. • Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets. • Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning. • Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned. • Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval. • Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.

🎯 Requisitos

• 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity • A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline • Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals • Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact • Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis • Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand • Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business • Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources • Strong project management skills with the ability to manage timelines and communicate proactively across teams • Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum. • **Nice to Have:** • Experience marketing within the healthcare, health tech or enterprise software industries. • Familiarity with account-based marketing (ABM) programs targeting enterprise buyers. • Experience supporting sales enablement efforts. • Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

🏖️ Benefícios

• medical, dental & vision coverage • health spending accounts • voluntary benefits • leave of absence policies • Employee Assistance Program • 401(k) program with employer contribution • Flexible work schedules • time-off policy • company equipment for all new full-time US-based remote employees