Performance Marketing Manager

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Nexford University

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

📚 Educação

Education

A Nexford University é uma universidade online global e credenciada, focada em educação em negócios e tecnologia alinhada a empregadores e flexível. Ela oferece programas de graduação totalmente online (MBA, MS, BBA, AAS), certificados e cursos de curta duração com mensalidades pagas conforme o uso, assessores impulsionados por IA e orientação de carreira projetada para ajudar os alunos a adquirir habilidades em demanda e melhores resultados profissionais. A Nexford enfatiza a aprendizagem prática, baseada em habilidades, construída com a contribuição de empregadores e atende alunos em todo o mundo.

Descrição

• Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant channels • Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization • Build monthly media plans aligned with enrollment priorities, historical performance, seasonality, and applicant decision cycles • Allocate spend based on qualified demand, downstream conversion, and acquisition efficiency • Maintain a prioritized testing plan for audiences, creative, offers, and landing pages • Monitor the journey from lead generation through application starts, completed applications, and enrollment • Identify prospect drop-off points and coordinate improvements with responsible teams • Own North America campaign and audience requirements for nurture initiatives • Partner with Marketing Operations on nurture and automation implementation, testing, and measurement • Maintain communication with Sales and Admissions regarding lead quality, follow-up, objections, and conversion barriers • Recommend campaign, messaging, and targeting adjustments using feedback and funnel data • Coordinate campaign launches with team capacity and enrollment dates • Develop creative briefs and work with Creative to produce and improve campaign assets • Partner with website and digital teams on landing pages, forms, and conversion experiments • Maintain dashboards and deliver reporting on the agreed cadence • Contribute to enrollment forecasts and communicate assumptions, risks, and resource needs • Keep Asana tasks, documentation, deadlines, and project status current • Manage paid media and demand generation vendors • Own assigned cross-functional initiatives from planning through completion • Support enrollment-focused webinars, partnerships, and events where campaign expertise is needed • Use AI tools for research, analysis, campaign development, and routine workflows, reviewing outputs for accuracy and brand alignment

🎯 Requisitos

• At least four years of B2C hands-on performance marketing or demand generation experience • Demonstrated experience managing paid B2C campaigns targeting U.S. audiences • Strong working knowledge of Google Ads and Meta Ads • Experience with LinkedIn Ads is a plus • Evidence of improving downstream conversion and acquisition efficiency beyond generating inexpensive leads • Experience working with Sales on a considered-purchase journey or multi-stage conversion funnel • Proficiency with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools • Strong analytical skills and ability to build realistic plans from historical data • Experience briefing creative teams, coordinating vendors, and managing projects across functions • Clear communication, reliable follow-through, and comfort raising concerns constructively • Higher education or adult learner acquisition experience is preferred

🏖️ Benefícios

• Remote work arrangement • Employee full-time position • Opportunity to shape campaigns and see the impact of work • Collaboration with an international team • Meaningful work expanding access to education • Opportunities to explore new marketing ideas and adapt campaigns

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