Integrated Marketing Manager – Gateway, Verticals

🕒 Setembro 9

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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NMI

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A NMI é uma plataforma líder global em habilitação de pagamentos integrados, oferecendo um conjunto abrangente de soluções de pagamento projetadas para simplificar e aprimorar os processos de pagamento para empresas de todos os tamanhos. Sua plataforma fornece serviços como gerenciamento de relacionamento com comerciantes, gateways de pagamento, prevenção de fraudes e ferramentas para pagamentos de eCommerce, presenciais e móveis. A NMI atende a uma ampla gama de clientes, incluindo organizações de vendas independentes, desenvolvedores de software, bancos e facilitadores de pagamento, ajudando-os a reduzir o atrito no onboarding e aumentar a eficiência das transações. A empresa está comprometida em impulsionar a inovação e desbloquear novo potencial de crescimento por meio de soluções de pagamentos integrados, flexíveis e modulares.

Descrição

• Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals. • Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities. • Develop verticalized marketing strategies for priority markets including parking, transit, EV charging and healthcare. • Tailor positioning, messaging and go-to-market campaigns to specific industry needs. • Build understanding of ISO and ISV audiences, buying journeys, challenges and decision drivers. • Partner with product marketing and content teams on messaging, thought leadership, customer stories, campaign content and sales enablement. • Work with demand generation on target audiences, campaign journeys, lead follow-up and conversion strategies. • Collaborate with sales, channel and marketing teams to align and execute programs. • Manage campaigns from planning through execution, reporting and optimization, keeping activities on track, on budget and on brand. • Track KPIs and improve targeting, messaging, channel mix and campaign effectiveness.

🎯 Requisitos

• 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology. • A marketing or related business degree or equivalent. • Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth. • Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs. • Strong understanding of B2B partner or channel-led business models. • Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable. • Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration. • Experience collaborating with and managing agency partners. • Strong digital marketing, campaign management and performance measurement skills. • Experience with marketing automation tools including Salesforce, Hubspot, Pardot and ZoomInfo. • Experience with SEM, SEO, PPC, display and programmatic marketing. • Experience with analytics, including GA4. • Exceptional project management, communication and stakeholder alignment skills. • Creativity, curiosity, initiative and a strong commercial mindset. • Satisfactory background and financial checks required for employment. • Must have the legal right to be employed in the United States.

🏖️ Benefícios

• A remote first culture! • Competitive compensation and benefits • Personal growth and advancement opportunities • Flex PTO & dedicated sick time • Health, Dental and Vision Insurance • Life, ADD, Short-term and Long-term Disability insurance • 401k matching up to 4% after two months of service • Flexible Spending Account • Paid Parental Leave • Company volunteer days • Employee referral program • Bonusly colleague recognition • Diversity, Equity & Inclusion initiatives, affinity groups, open forums, and inclusion and belonging surveys