Senior Director, Media Strategy

🕒 Julho 20

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Nutrafol

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

💰 $35.000.000 Series B em 2019-04

Healthcare • Food & Beverage • Consulting

A Nutrafol é uma fornecedora líder de suplementos para crescimento capilar, conhecida por sua abordagem recomendada por dermatologistas e baseada em ciência para o bem-estar do corpo inteiro e saúde capilar. Sua gama diversa de produtos é clinicamente testada e formulada para atender às necessidades tanto de homens quanto de mulheres, de diferentes faixas etárias e estilos de vida, incluindo opções para aqueles que estão passando por mudanças pós-parto e menopausais. As ofertas da Nutrafol visam as principais causas da queda de cabelo, como estresse, hormônios e nutrição, com fórmulas que focam no bem-estar capilar abrangente. Eles enfatizam a importância de compreender as necessidades bioespecíficas individuais e oferecem um consultor de plano de crescimento personalizado através de médicos naturopatas, garantindo resultados visíveis e benefícios gerais de bem-estar.

Descrição

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. • Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships. • Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives. • Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition. • Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement. • Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact. • Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends. • Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies. • Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth. • Use research and measurement to continuously refine targeting, frequency, and channel allocation. • Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes. • Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions. • Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings. • Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine. • Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact. • Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media. • Create an environment of innovation, rigor, and test-and-learn culture. • Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

🎯 Requisitos

• 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets. • Experience working in an eCommerce/DTC company is required • Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships) • Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies • Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions • Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability • Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners • Leadership experience managing and developing high-performing teams across media strategy and analytics • Proven track record of marrying brand media with performance marketing to deliver measurable business results • Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently • Experience working with multiple analytics and measurement (MMM and MTA) tools • Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL) • Proven cross functional collaboration and communication skills

🏖️ Benefícios

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits