Senior Manager, Integrated Campaigns, ABX

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Observe.AI

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🤖 Inteligência Artificial

🏢 Corporativo

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

Observe. AI é uma plataforma de IA empresarial especializada em inteligência de conversação para melhorar operações em centrais de atendimento. A empresa oferece soluções avançadas para assistência em tempo real a agentes, otimização de desempenho e treinamento de agentes, e monitoramento de conformidade, visando capacitar equipes de atendimento ao cliente e impulsionar o sucesso organizacional por meio de seus Agentes VoiceAI e automação alimentada por IA. A plataforma ajuda as empresas a avaliar 100% das interações com clientes, melhorar a satisfação do cliente e aumentar a receita enquanto reduz os custos operacionais, sendo particularmente benéfica para indústrias como serviços bancários e financeiros, bem como seguro de saúde.

Descrição

• Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue. • Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels. • Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns. • Own campaign calendars, timelines, execution plans, and performance measurement across the organization. • Continuously optimize campaigns based on performance insights, market trends, and business priorities. • Lead the development and execution of ABX programs focused on strategic target accounts and buying groups. • Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities. • Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays. • Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes. • Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel. • Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies. • Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams. • Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models. • Support executive visibility through regular campaign performance reviews and strategic recommendations. • Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact. • Analyze campaign performance and buyer engagement trends to identify optimization opportunities. • Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness. • Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment. • Establish scalable campaign planning and execution processes. • Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions. • Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance. • Drive operational excellence across campaign management, execution, and measurement.

🎯 Requisitos

• 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations. • Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact. • Hands-on experience building and scaling ABM/ABX programs targeting enterprise and strategic accounts. • Strong understanding of multi-channel marketing including email, webinars, paid media, content syndication, events, social, and outbound sales engagement. • Experience partnering closely with sales organizations to align marketing campaigns with account and revenue goals. • Strong analytical skills with the ability to translate performance data into actionable insights and strategic recommendations. • Experience working with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce). • Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously. • Exceptional communication, collaboration, and stakeholder management capabilities. • Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced growth environment.

🏖️ Benefícios

• Competitive compensation including equity • Excellent medical, dental, and vision insurance options • Flexible Paid Time Off • Additional Time to Recharge • 401(k) plan • Quarterly Lifestyle Spending Account • Monthly Mobile + Internet Stipend • Autonomy and Agency