GTM Engineer, Growth Marketing

🕒 3 dias atrás

🇮🇳 Índia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🧑‍💻 Engenheiro Full-stack

👻 Score fantasma 11%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Ocrolus

201 - 500 funcionários

🤖 Inteligência Artificial

💸 Finanças

💳 Fintech

💰 $80.000.000 Series C em 2021-09

Artificial Intelligence • Finance • Fintech

Ocrolus é uma empresa que fornece automação de processamento de documentos impulsionada por IA com intervenção humana. Ela se especializa em simplificar e aprimorar a precisão da análise de documentos financeiros e na tomada de decisões para diversas indústrias, incluindo empréstimos para pequenas empresas, hipotecas, setores de consumo e multifamiliares. A tecnologia da Ocrolus permite aos credores gerenciar riscos e evitar fraudes, automatizando a análise de documentos, garantindo conformidade e reforçando a segurança. A empresa oferece soluções inteligentes de processamento de documentos que classificam, capturam, detectam e analisam dados, fornecendo insights sobre fluxo de caixa, renda, emprego, endereço e verificação de identidade. A Ocrolus é conhecida por sua abordagem inovadora na automação de processos de negócios e no aumento da eficiência administrativa, com foco em decisões financeiras mais rápidas e precisas.

Descrição

• Own systems that identify target audiences, build prospecting and expansion lists, analyze product usage, and connect campaign performance to revenue impact • Mine CRM, product usage data, and intent signals to identify net-new segments and expansion opportunities • Build and maintain segmented prospecting lists for SDR and paid media campaigns • Map customer accounts based on product adoption, processing volume, and underutilized product lines • Define and operationalize ICP scoring in HubSpot and SFDC • Build systems connecting marketing activity to pipeline from first touch through opportunity creation • Coordinate multi-channel email, paid, and SDR campaign workflows triggered by behavioral or firmographic signals • Build account-level intent scoring and translate intent signals into campaigns • Own closed-loop attribution connecting ad platform, campaign response, and CRM opportunity data • Analyze Heap and Snowflake product usage data to identify expansion opportunities • Build cross-sell, upsell, renewal-risk, and retention campaign playbooks and triggers • Develop a data model linking customer engagement to revenue expansion potential • Build and maintain HubSpot automation workflows and integrate CRM, product usage, intent, and ad-platform data • Document systems, data definitions, and workflows • Evaluate and pilot AI and automation tools • Define campaign KPIs, build funnel and ROI dashboards, and run A/B audience, message, and channel experiments • Report to the VP, Growth Marketing and collaborate with Demand Gen, Customer Marketing, Product Marketing, Digital, and Account Management teams

🎯 Requisitos

• 4+ years in a B2B sales, marketing or revenue operations role at a fast-paced SaaS or fintech company • Hands-on experience with HubSpot and SFDC or comparable CRM/MAP, including building lists, workflows, and reports • Strong SQL and Snowflake proficiency • Ability to connect marketing activity to pipeline or revenue outcomes, including attribution models or closed-loop reports • Experience working with product usage or behavioral data to inform marketing decisions • Analytical approach: form hypotheses, build queries, test them, and act on results • Experience in mortgage tech, fintech, or lending SaaS strongly preferred • Familiarity with intent data platforms such as 6sense, Bombora, or ZoomInfo, and GA4 strongly preferred • Experience with data enrichment tools such as Clay or Clearbit strongly preferred • Familiarity with Heap or comparable product analytics tools strongly preferred • Python or JavaScript for lightweight automation scripts and API calls strongly preferred • Comfort working with AI tools, including Claude, strongly preferred

🏖️ Benefícios

• Remote-first work environment • Opportunities to grow your skills • Ownership of your work • Meaningful impact • Inclusive workplace • Diverse and collaborative team culture

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