Senior Manager, Growth Marketing

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🕒 Março 27

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Oma Fertility

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

💊 Farmacêutico

💰 $8.500.000 Debt Financing em 2022-06

Healthcare • Healthcare Insurance • Pharmaceuticals

A Oma Fertility é uma empresa dedicada a avançar na área de medicina reprodutiva através da inovação e compaixão. Eles se concentram em melhorar os resultados de fertilidade integrando tecnologia de ponta com uma abordagem holística para o cuidado ao paciente, oferecendo serviços como fertilização in vitro (FIV) e preservação da fertilidade. A Oma Fertility visa capacitar os pacientes com o conhecimento e o apoio necessários para tomar decisões informadas sobre sua saúde reprodutiva.

Descrição

• Serving as the strategic media planning lead, partner with internal teams (e.g. Brand, Product, Tech, Customer Success) and manage partner agencies to effectively drive all growth channels (including Paid Search, Paid Social, SEO, Lifecycle Marketing) and meet goals • Clearly identify and communicate goals and areas of opportunity to build investment strategies, test and learn, channel mix, and audience targeting while leveraging an understanding of consumers path to purchase • Strong understanding of performance marketing tactics and ability to translate marketing objectives into media/marketing tactics to execute (from brand building to lead generation to education and referrals, etc) • Be obsessed with data to develop deep analytic insights into performance and quickly execute on the insights you uncover • Evaluate campaign performance via post mortem review process for continuous improvement • Have an always-on growth mentality to jump on key trends and drive real time planning optimizations. • Present KPI’s and performance results to senior leadership in a succinct manner

🎯 Requisitos

• Proven track record of growth marketing/paid acquisition success preferably in the healthcare industry or a high growth direct response start-up • Highly analytical with hands-on technical know-how • 5+ years experience carrying out direct response and return on investment based programs, including • SEM strategy and optimization including smart bidding strategies • Performance marketing, conversions, customer acquisition • Optimization including a/b testing, creative testing, landing page optimization • Ability to research, identify and implement new strategies, with a focus on return • Google Analytics native plus experience with Salesforce • A creative eye and appreciation/understanding of mechanics of brand building • Excellent communication & interpersonal skills • Strong project management skills

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities