Senior Lifecycle Marketing Manager – Partnerships

🕒 Outubro 9

⛰️ Colorado, Montana, +5 estados a mais – Remoto

⛰️ Colorado – Remote 🦬 Montana – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $115.000 - $145.000 / ano

⏰ Tempo Integral

🟠 Sênior

💰 Gerente de Contas

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onXmaps, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2009

🛍️ Comércio Eletrônico

🎮 Jogos

⚽ Esportes

💰 $87.400.000 Series B em 2022-10

eCommerce • Gaming • Sports

A onXmaps, Inc. é uma empresa que oferece soluções avançadas de mapeamento desenvolvidas para entusiastas de atividades ao ar livre. Com foco em caça, off-road e aventuras em áreas remotas, a onXmaps oferece diversos aplicativos, incluindo onX Hunt, onX Offroad e onX Backcountry, que contam com mapas abrangentes de propriedades, recursos offline e uma ampla rede de trilhas e pontos de interesse. Milhões de pessoas confiam nessas ferramentas para aprimorar suas experiências ao ar livre e garantir uma navegação segura em ambientes naturais.

Descrição

• Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion • Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs • Build segmentation and personalization strategies based on partner, entitlement, behavior, and intent • Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze • Use customer behavior and performance data to identify opportunities, develop hypotheses, design experiments, and measure impact • Use Amplitude, Braze, Eppo, and AI throughout the lifecycle workflow • Drive initiatives across Partnerships, vertical marketing, Growth Product, creative, analytics, legal, and other stakeholders • Build alignment, manage priorities and dependencies, and keep launches moving • Translate strategy, experimentation, and performance into actionable communication • Turn successful experiments into repeatable playbooks for new partners and categories • Improve lifecycle workflows, tools, and approaches as the partner ecosystem grows • Report to the Director of Growth Lifecycle Marketing

🎯 Requisitos

• Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses • Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership • Experience managing lifecycle marketing programs across multiple products or business lines • Strong analytical fluency using Amplitude or similar product analytics tools • Experience developing hypotheses, designing A/B and holdout tests, interpreting results, and applying learnings • Proficiency with Braze or a comparable lifecycle marketing platform, including automated behavior-based journeys, segmentation, personalization, and triggering logic • Strong AI fluency and ability to build repeatable AI-enabled workflows • Success in complex, cross-functional environments • Strong organization and project management skills • Ability to demonstrate onX’s Company Values • Permanent US work authorization is a condition of employment • Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location • Education is optional; no required degree stated

🏖️ Benefícios

• Competitive salaries • Annual bonuses • Equity/common share options with a vesting schedule • Opportunities for growth • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and amazing outdoor industry perks • Annual “Get Out, Get Active” funds to fuel your active lifestyle • Flexible time away package including PTO, STO, VTO, and paid holidays • Regional basecamps and regular opportunities to work in person and stay connected