Demand Generation Associate

🕒 Maio 23

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $60.000 - $70.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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OpenClinica

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2004

☁️ SaaS

💊 Farmacêutico

🧬 Biotecnologia

💰 Private equity em 2023-03

SaaS • Pharmaceuticals • Biotechnology

OpenClinica é uma plataforma prática de eClinical SaaS que integra captura eletrônica de dados (EDC), eConsent, eCOA, randomização, integração de EHR para EDC, relatórios e análises, e ferramentas de recrutamento de pacientes para pesquisa clínica. Criada para patrocinadores de pequeno a médio porte, CROs, centros médicos acadêmicos e equipes de pesquisa, ela acelera a configuração dos estudos, reduz consultas de dados e assegura a conformidade com robusto suporte ao cliente, onboarding e suporte 24/5. A plataforma alimenta milhares de estudos em todo o mundo e é usada por empresas farmacêuticas, biotecnológicas, de dispositivos médicos, governos e instituições acadêmicas para executar ensaios clínicos mais eficientes e melhorar o recrutamento de pacientes e a qualidade dos dados.

Descrição

• Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting • Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance • Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI • Assist with landing page updates, A/B testing, and conversion rate optimization initiatives • Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness • Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness • Support audience targeting, segmentation, and list-building initiatives across campaigns • Assist in developing and testing ad copy, messaging, and campaign offers • Conduct market, competitor, and audience research to identify new campaign opportunities and trends • Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus • Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels • Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

🎯 Requisitos

• Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing • 2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included) • Strong hands-on knowledge of Google Ads and LinkedIn Ads is required • Familiarity with additional advertising platforms such as Meta Ads, YouTube Ads, display advertising, or retargeting platforms preferred • Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI • Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms • Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools • Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve • Strong analytical, organizational, and problem-solving skills with high attention to detail • Ability to manage multiple projects and priorities in a fast-paced environment • Excellent written and verbal communication skills • Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function • Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams.