Regional Sales Manager – Central

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Logo of Open Farm Pet

Open Farm Pet

51 - 200 funcionários

🛒 Varejo

🛍️ Comércio Eletrônico

Retail • eCommerce

A Open Farm Pet é uma empresa dedicada a fornecer alimentos para pets de alta qualidade, com origem sustentável, que priorizam a saúde e a nutrição dos animais de estimação. Seus produtos incluem uma ampla gama de receitas para cães e gatos, com ingredientes como proteínas criadas de maneira humanizada, frutas e vegetais não transgênicos, e são formulados por veterinários. A Open Farm Pet busca tornar a nutrição de pets transparente e responsável, e oferece várias opções, incluindo ração seca, alimentos úmidos, refeições liofilizadas e petiscos, todos projetados para atender às diversas necessidades alimentares dos pets.

Descrição

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration. • Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met. • Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance. • Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation. • Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner. • Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment. • Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through. • Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations. • Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance. • Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy. • Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation. • Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market. • Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives. • Manage regional trade and travel budgets with accountability to ROI and margin objectives.

🎯 Requisitos

• Demonstrates ability to drive measurable sales growth within a retail account or defined region, with clear accountability to performance targets and execution standards. • Strong background in field execution, merchandising compliance and retail operations within structured retail environments. • Proven experience delivering structured trainings and presenting to district and store level leadership with confidence and clarity. • Exceptional interpersonal skills with the ability to build productive relationships across multiple levels of retail leadership. • Strong organizational discipline and ability to manage extensive travel, high store volume, competing priorities, and field execution schedules effectively. • Demonstrates ability to anticipate execution gaps, surface field insights proactively, and operate with limited direction in a fast-paced launch environment. • Competence in Excel, PowerPoint and CRM systems to support disciplined reporting, structured communication, and data-driven decision-making. • Previous experience within the pet industry and/or supporting strategic retail chains is considered a strong asset. • Demonstrates ownership of trade and field activation budgets with measurable ROI accountability. • Strong financial acumen, including experience prioritizing investments, evaluating effectiveness, and making disciplined allocation decisions that protect margin. • Experience building structured trade programs within defined budget parameters to drive retail engagement and sell-through. • Proven stewardship of travel and expense budgets with disciplined cost management.

🏖️ Benefícios

• Health insurance • Paid time off • Flexible working arrangements • Professional development opportunities

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