Customer Marketing Manager

🕒 Setembro 16

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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OpenLoop

201 - 500 funcionários

Fundada em 2020

💼 Consultoria

⚖️ Jurídico

📦 Logística

💰 $15.000.000 Series A - OpenLoop Health em 2023-03

Consulting • Legal • Logistics

A OpenLoop é uma plataforma de telemedicina marca branca e fornecedora de serviços gerenciados que ajuda as organizações a lançar e escalar programas de atendimento virtual. Combina tecnologia SaaS personalizável (agendamento, reservas, pagamentos, integrações EHR/API) com equipe clínica, credenciamento, cobertura de pagamento e RCM, suporte regulatório/jurídico e suporte ao paciente 24/7. A OpenLoop atende planos de saúde, hospitais e sistemas de saúde, varejistas, empregadores e empresas de saúde digital com operações impulsionadas por IA, uma rede nacional de médicos e ampla cobertura de seguros, incluindo Medicare e Medicaid.

Descrição

• Design, operate, and lead end-to-end customer marketing campaigns • Partner with Customer Success on one-to-one strategic account planning • Identify and pursue customer expansion opportunities tailored to each customer’s business • Build broad-based customer campaigns promoting best practices and new programs • Collaborate with the Content team on educational materials • Execute integrated campaigns across email, events, content, and other lifecycle channels • Run product-led growth campaigns to increase awareness and adoption of new products • Analyze customer and usage data to identify and prioritize cross-sell and upsell opportunities • Own customer marketing data and reporting • Report progress and impact to cross-functional stakeholders and the executive team • Develop customer expansion ideas and lead them from ideation through execution and reporting

🎯 Requisitos

• 3–5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company • Proven experience working closely with Customer Success or Account Management teams • Experience with one-to-one account planning and broader campaign-based customer marketing • AI power user; able to use AI to analyze data, ideate, draft first-pass copy, and feed success back into ideation models • Strong command of lifecycle marketing across email, events, content, and other channels • Proven experience using data to uncover and determine cross-sell and upsell opportunities • Builder mindset with ownership, speed, curiosity, and attention to detail • HubSpot experience preferred • Healthcare or health tech experience is a plus, but not required • Authorization to work in the United States

🏖️ Benefícios

• Relatively flat organizational structure • Autonomy, Competence and Belonging values • Empowerment and support to do your best work

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