Director, Growth Marketing

🕒 Julho 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

👻 Score fantasma 16%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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OpenRouter

1 - 10 funcionários

Fundada em 2023

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

Consulting • Marketing • Artificial Intelligence

OpenRouter é uma plataforma que fornece uma interface unificada para acessar e utilizar vários modelos de linguagem grandes (LLMs) de diversos fornecedores. Ela oferece integração perfeita com os principais modelos e melhora a experiência do usuário com recursos como disponibilidade confiável de modelos de IA, políticas de dados detalhadas e preços competitivos. Com mais de 2,5 milhões de usuários globais e suporte para mais de 400 modelos, o OpenRouter simplifica o processo de trabalho com LLMs para desenvolvedores e organizações.

Descrição

• Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage. • Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. You own the budget and the agency/vendor bench. • Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists. • Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence. • Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget. • Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

🎯 Requisitos

• 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company. • You’ve been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric. • You’ve owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed. • Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself. • You’ve owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer. • You’ve built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision. • Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

🏖️ Benefícios

• Professional development opportunities

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