Director, Campaign Marketing

🕒 Agosto 2

🏄 California – Remoto

🏄 California – Remote

💵 $176.700 - $265.100 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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OpenText

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1991

🏢 Corporativo

☁️ SaaS

🤝 B2B

💰 $1.000.000.000 Post IPO debt em 2022-12

Enterprise • SaaS • B2B

A OpenText é uma empresa canadense de software empresarial que oferece soluções de gerenciamento de informações corporativas e serviços baseados em nuvem. Ela oferece produtos para gestão de conteúdo empresarial, gestão de documentos e registros, governança da informação, colaboração e operações de TI/nuvem relacionadas, atendendo clientes empresariais com modelos de entrega tanto no local quanto SaaS. Os materiais públicos da empresa enfatizam carreiras focadas em empresas, operações de nuvem e TI, sucesso do cliente e serviços profissionais.

Descrição

• Define and lead the new team: set its operating model, roles, standards, and priorities • Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media • Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns • Align campaign strategy to the business strategy • Direct the 6Sense practice for buying group identification, intent scoring, and orchestration • Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns • Manage agency relationships across media and campaign execution • Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys • Establish and report the team’s contribution to sourced and influenced pipeline • Coordinate with marketing operations on campaign instrumentation, data flows, and systems dependencies • Serve as the connective point between campaign execution and GTM strategy

🎯 Requisitos

• 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams • Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth • Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models • Hands-on fluency with 6Sense or a comparable intent and orchestration platform • Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication • Proven experience managing agency partners across creative, media, or campaign execution • Strong operating discipline, process design, measurement rigor, and consistent cross-team execution • Comfort defining structure and owning decisions in a high-change environment • Experience partnering with product marketing and marketing operations in a matrixed enterprise environment • Enterprise software or technology sector experience preferred

🏖️ Benefícios

• Thoughtfully designed benefits package to support physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement and paid time off