Senior Demand Generation Manager

🕒 3 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $170.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 3%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Optery

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2020

🔒 Cibersegurança

☁️ SaaS

💰 $2.700.000 Seed Round em 2023-05

Cybersecurity • Privacy • SaaS

A Optery é um serviço abrangente que ajuda pessoas e empresas a remover informações pessoais de data brokers e sites de busca de pessoas. Ao utilizar tecnologia patenteada combinada com IA e agentes humanos especialistas, a Optery gerencia de forma eficaz o processo de opt-out, fornecendo aos usuários relatórios detalhados de exposição e monitoramento contínuo para garantir que suas informações sejam gerenciadas com segurança. Com forte foco em direitos de privacidade e suporte ao cliente, a Optery busca reduzir rastros digitais e proteger os usuários contra roubo de identidade e violações de privacidade.

Descrição

• Grow demand for Optery for Business and expand ABM efforts into an established program • Build the ABM program with enterprise account executives, including account prioritization, buying-committee engagement, qualified-opportunity generation, and deal progression • Own marketing programs and establish planning, coordination, and measurement processes • Develop shared account plans, map buying committees, identify engagement gaps, and coordinate marketing activity with sales outreach • Develop content, offers, and campaigns to engage stakeholders and support opportunities throughout the sales cycle • Lead demand-generation planning aligned with B2B pipeline goals • Plan, execute, and optimize integrated campaigns across content, email, webinars, digital, events, and partner channels • Improve conversion across discovery, content engagement, demo or trial requests, and sales conversations • Use customer conversations, sales feedback, research, and campaign results to refine targeting and messaging • Write campaign briefs and copy, and guide content and offer development • Measure account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs using HubSpot, Dreamdata, and buyer feedback • Manage budgets and priorities, test new approaches, assess results, and scale effective programs • Collaborate with the Head of Marketing, Sales, RevOps, marketing team, enterprise account executives, and channel owners

🎯 Requisitos

• 10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business • Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement • Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression • Strong understanding of enterprise buying committees and complex sales cycles • Demonstrated success generating qualified pipeline in a sales-led environment, with examples of program contributions to opportunities and revenue • Experience developing demand generation programs across multiple channels • Ability to identify acquisition-funnel gaps and prioritize improvements based on business impact • Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations • Clear writing and communication skills • Hands-on experience with marketing automation and CRM platforms • HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus • Experience launching programs in a growing company and working effectively across a small team • Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant • Cybersecurity experience is a plus • Ability to work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

🏖️ Benefícios

• Bonus • Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • Fully remote work arrangement