Director, Marketing – Brand Lead

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🕒 Abril 7

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

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Orca

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💳 Fintech

₿ Cripto

💸 Finanças

Fintech • Crypto • Finance

Orca é uma plataforma que facilita a negociação e a provisão de liquidez aproveitando a velocidade da tecnologia blockchain Solana na rede Ethereum. Permite que os usuários negociem, gerenciem portfólios e conectem suas carteiras na rede Eclipse. Projetada para fornecer uma experiência sem interrupções, combinando o ecossistema do Ethereum com as capacidades de processamento rápido do Solana, a Orca tem como alvo usuários interessados em negociações de criptomoedas e soluções de liquidez.

Descrição

• Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption • Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy • Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch • Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis • Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets • Contribute to omnichannel strategy, deployment, and management • Manage agency partners effectively to deliver consistent results • Contribute to advisory board content, execution, and analysis • KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams • Lead consistent engagement with Sales team to ensure optimization of messaging and assets • Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch • Manage one Product Marketing FTE

🎯 Requisitos

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred • 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales • Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need • Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes • Track record of cross-functional collaboration • Prior people management experience preferred • Willingness to travel up to 20%

🏖️ Benefícios

• Competitive medical, dental, and vision benefits • PTO • 401(k) plan • Life and accidental death and disability coverage • Parental leave benefits • Subsidized daily lunches and snacks at our on-site locations