Associate Director – Consumer Marketing

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🕒 Ontem

🏖️ New Jersey, Pennsylvania – Remoto

🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

💵 $125.400 - $213.100 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Organon

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏥 Saúde

💊 Farmacêutico

💰 $1.000.000.000 Post-IPO Debt - Organon em 2024-05

Healthcare • Pharmaceuticals

A Organon é uma empresa global de saúde dedicada a melhorar a saúde das mulheres em todas as fases de suas vidas. Seu portfólio diversificado inclui mais de 70 medicamentos e dispositivos na área de saúde feminina (incluindo fertilidade, contracepção, saúde materna e saúde vaginal) e medicamentos gerais, como biossimilares para condições como doenças cardiovasculares, neurologia, dermatologia, doenças autoimunes e respiratórias. A Organon leva terapias a mais de 140 mercados em todo o mundo e enfatiza o acesso, a acessibilidade e programas de apoio a pacientes e profissionais de saúde.

Descrição

• Lead the development of media, audience, and omnichannel strategies connecting brand priorities to measurable consumer engagement and business outcomes • Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations • Lead paid, owned, social, search, CRM, website, video, and other digital channel planning with media agencies, platform partners, analytics, and internal teams • Develop measurement frameworks, KPI approaches, dashboard requirements, test-and-learn priorities, optimization plans, and performance reporting cadences • Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify optimization opportunities • Pressure-test campaign ideas for activation, measurement, optimization, scaling, and sequencing across channels • Recommend channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities • Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team stakeholders to ensure assets are compliant, review-ready, operationally executable, and appropriately measured • Report to the Director, Consumer Marketing

🎯 Requisitos

• BA/BS degree required • Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline • Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization • Demonstrated ability to lead agency partners and cross-functional teams in developing and executing integrated consumer marketing plans • Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations • Experience operating in a regulated environment • Ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders • Must be able to satisfy applicable travel and credentialing requirements, including associated vaccination prerequisites • Must reside in the United States or Puerto Rico; no visa sponsorship

🏖️ Benefícios

• Retirement savings plan • Paid vacation and holiday time • Paid caregiver/parental and medical leave • Medical coverage • Prescription drug coverage • Dental coverage • Vision coverage • Flex Time • Remote Work