Demand Generation Manager

🕒 Setembro 26

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 11%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Osano

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2018

📋 Conformidade

☁️ SaaS

🤝 B2B

💰 $11.000.000 Series A em 2021-09

Compliance • SaaS • B2B

A Osano é uma plataforma abrangente de gerenciamento de privacidade de dados, projetada para ajudar as organizações a cumprirem as leis de privacidade de dados em mais de 50 países, incluindo GDPR, CCPA e CPRA. Ela oferece uma gama de soluções, como gerenciamento de consentimento de cookies, automação de direitos de titulares de dados, avaliações de privacidade e gerenciamento de riscos de privacidade de fornecedores. Ao simplificar e automatizar essas tarefas de conformidade, a Osano ajuda as empresas a aumentar a confiança do consumidor, gerenciar a privacidade dos dados de forma eficiente e reduzir o risco de penalidades por não conformidade. A Osano está comprometida com a transparência e oferece recursos, como insights de especialistas, orientação regulatória e ferramentas de gerenciamento de programas de privacidade, para apoiar as empresas na navegação pelas complexidades das regulamentações de privacidade de dados.

Descrição

• Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against revenue goals. • Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing. • Own Osano's in-house paid media program across Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT. • Partner with Sales to align campaigns with target accounts, pipeline priorities, and go-to-market needs. • Collaborate with Product Marketing and Content on campaign messaging, offers, and assets. • Work with Revenue Operations to configure campaign lead flows, attribution, and reporting in marketing and CRM systems. • Monitor campaign performance and pipeline contribution and identify investment opportunities. • Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue. • Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior. • Test and optimize messaging, channels, creative, audiences, and conversion paths. • Help refine Osano's account-based marketing strategy and execute programs for high-value accounts. • Manage campaign budgets and recommend spend allocation. • Maintain campaign tracking, reporting, and attribution with Marketing Operations. • Track demand generation trends, channels, and tools and bring new experiments to the team. • Share campaign insights and recommendations with Marketing, Sales, and other stakeholders. • Generate qualified pipeline, improve funnel conversion, build scalable campaigns, provide performance visibility, and align Marketing and Sales.

🎯 Requisitos

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology. • Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue. • Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation. • Experience across email, paid media, content, webinars/events, and account-based marketing. • Hands-on experience running paid search and LinkedIn campaigns directly in the platforms, with a track record of scaling spend efficiently. • Strong analytical skills and ability to interpret campaign and funnel data and turn insights into action. • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce. • Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting. • Ability to own projects independently and move between strategy and hands-on execution. • Strong project management skills for managing multiple campaigns, stakeholders, deadlines, and priorities. • Experience partnering with Sales, Revenue Operations, Product Marketing, and Content. • Curious and experimental approach to testing ideas and improving performance. • Clear communication skills to explain campaign strategy and performance to stakeholders.

🏖️ Benefícios

• Competitive compensation + ownership interest for an early stake in our success! • Unlimited paid time off with a requirement to take at least two weeks off per year. • Paid parental leave for all new parents. • Medical, Dental, and Vision Insurance via Aetna; Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50%. • A fully, permanently remote company so you can work from anywhere in the U.S. • MacBook + $600 to craft your home workspace. • Annual company trip designed to foster connection, creativity, and fun together. • Mental health benefits with free memberships to mindfulness + talk therapy services. • A well-defined career path with opportunities to learn competencies, skills, and concepts and receive recognition for progress. • Supportive leadership and peers. • Opportunity to receive a Certified Information Privacy credential.