Paid Media Strategist – Level 2

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $65.000 - $80.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

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OuterBox

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📣 Marketing

🛍️ Comércio Eletrônico

🤝 B2B

Marketing • eCommerce • B2B

A OuterBox é uma agência norte-americana de marketing digital e e-commerce full-service, fundada em 2004, que oferece SEO, paid search (PPC), otimização da taxa de conversão, email marketing e design e desenvolvimento personalizados de sites de e-commerce. Com mais de 250 profissionais na equipe interna e mais de 1. 000 clientes, a empresa é especializada em plataformas de e-commerce (Shopify, WooCommerce, Magento e BigCommerce), SEO para empresas de grande porte e negócios B2B/B2C, SEO/GEO orientado por IA, analytics e estratégias integradas de marketing digital para gerar tráfego, leads e receita online.

Descrição

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Identify opportunities to improve campaign performance • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics • Create action-oriented monthly client reports with performance results and strategic recommendations • Collaborate with immediate and cross-departmental teams on client marketing strategies • Translate client business priorities into strategies that generate qualified leads and/or sales • Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and trends • Perform keyword research and analyze creative assets for optimization recommendations • Lead client calls, present complex data accessibly, and facilitate strategy discussions • Maintain regular client communication and proactively address concerns • Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes • Integrate innovative approaches and beta features into client strategies • Implement personalized strategies across paid media platforms to maximize efficiency and ROI • Develop and execute A/B testing strategies using advanced bidding and audience targeting • Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Participate in team meetings and contribute to the agency knowledge base • Meet timelines, communication, results, deliverables, and performance targets • Perform other duties as assigned

🎯 Requisitos

• Minimum 2 years of paid search experience in Google Ads and Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for customer- and teammate-facing work • Organizational skills and ability to manage and prioritize multiple projects • Customer service experience managing client relationships or influencing customer experience • Expertise in spreadsheet functions and formulas for analyzing, identifying trends, and summarizing data • Consultative, analytical background through agency or client freelance contracts • Ability to use tools such as Keyword Planner, ChatGPT, or related tools • Must be located in the USA • Unable to sponsor or take over sponsorship of an employment visa

🏖️ Benefícios

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help employees stay healthy, productive, and fulfilled • Limited travel obligations