Paid Social Strategist – Mobile, App

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tinuiti

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and LTV • Use data and creative learnings to make decisions, test strategies, and scale winning ideas • Use automation and Bliss Point insights to focus spend where it performs best and reduce waste • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod • Turn best practices into repeatable playbooks • Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report results in plain language tied to business impact • Develop multi-channel understanding across Search, Commerce, CRM, and Creative • Teach clients and teammates and document reusable practices • Use platform features and automation to grow results • Apply Bliss Point product insights to guide budgets, tests, and creative/audience decisions • Provide feedback to improve Bliss Point tools • Design practical tests, including holdout/lift tests or A/B tests • Define success criteria in advance and maintain a regular read cadence • Maintain healthy data and tracking, including pixel/CAPI, event mapping, UTMs, and GA4 • Explain data limitations when recommending changes • Reduce creative fatigue, overlapping audiences, and learning-phase resets • Help the Pod adopt better ways of working • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact • Hold or improve CAC/ROAS while growing profitable volume

🎯 Requisitos

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Hands-on experience with TikTok Smart Performance • Hands-on experience with Pinterest Performance+ • Experience with audience design • Experience with creative testing • Basic catalog/DPA experience • Comfortable with GA4 and platform analytics • Ability to design tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine at no cost • Unlimited teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources

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