Senior Director, Growth Marketing

🕒 Junho 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $175.000 - $220.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Outreach

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2014

🤖 Inteligência Artificial

🏢 Corporativo

Artificial Intelligence • Sales • Enterprise

A Outreach é uma empresa que oferece uma plataforma de execução de vendas impulsionada por inteligência artificial, projetada para simplificar fluxos de trabalho e aumentar a eficácia dos representantes de vendas. A plataforma utiliza inteligência artificial para prever a receita com precisão, gerenciar negócios e otimizar todo o processo de vendas. A Outreach ajuda as equipes de vendas a priorizar tarefas, identificar prospects e manter o engajamento durante todo o ciclo de vida do cliente, visando, por fim, aumentar as taxas de sucesso e reduzir a rotatividade. Com mais de 6. 000 clientes globais, a Outreach foca em transformar os fluxos de trabalho dos vendedores para consistentemente superar as metas de receita.

Descrição

• Own the Growth Marketing Strategy • Develop and execute the global growth marketing strategy aligned to company growth objectives. • Build annual and quarterly plans that drive pipeline, bookings, and revenue. • Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. • Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. • Own marketing-sourced and marketing influenced pipeline goals. • Forecast pipeline performance and communicate results to executive leadership. • Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. • Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. • Drive a culture of experimentation, testing, and continuous optimization. • Build and scale a sophisticated ABM program focused on large and global enterprises. • Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. • Design personalized buying experiences for key accounts and buying committees. • Align marketing investments to account-level revenue opportunities. • Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. • Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. • Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. • Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. • Establish clear goals, accountability, and performance expectations. • Foster a culture of collaboration, innovation, customer focus, and operational excellence. • Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. • Partner to define and establish best-in-class measurement and attribution frameworks. • Align pipeline generation efforts with go-to-market priorities and revenue targets. • Help shape market expansion, segmentation, and go-to-market strategy.

🎯 Requisitos

• 12+ years of B2B SaaS or enterprise software marketing experience. • 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations. • Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings. • Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs. • Proven success driving pipeline and revenue growth in high-growth technology companies. • Experience building and scaling teams through periods of rapid growth. • Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.) • Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes. • Experience with attribution, forecasting, funnel management, and revenue analytics. • Excellent executive communication and stakeholder management skills. • Experience in revenue technology preferred, but not required.

🏖️ Benefícios

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses to encourage the addition of great new people to the team • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military